Tag: UCL

Growing up in rural or suburban areas improves spatial navigation

Stuart Mitchell

People who grew up in rural or suburban areas have better spatial navigation skills than those raised in cities, particularly cities with grid-pattern streets, finds a new study led by researchers at UCL, University of Lyon and the University of East Anglia (UEA). The researchers also found that people whose home cities had grid layouts were slightly better at navigating similarly organised street patterns, despite having poorer performance overall, as early childhood environments influence not only navigation ability, but navigation styles as well. The study, published in Nature, involved nearly…

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UCL and the National Trust announce long-term partnership to promote heritage science, sustainable conservation and cultural value

Stuart Mitchell

UCL has signed a long-term strategic partnership with the National Trust to help conserve their historical sites and address important heritage challenges. This new flagship partnership brings together UCL’s world-leading, multidisciplinary research capabilities with the Trust’s expertise on the ground and its inspiring places, sites and collections.  Focusing on the Trust’s properties, land and collections in England, Wales and Northern Ireland, the partnership will see staff from the two organisations pooling resources and expertise to explore critical issues including heritage science, sustainable conservation and cultural value. The collaboration will open…

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Unilever Explores Science against stereotyping

Stuart Mitchell

Academics at University College London (UCL) have conducted an unprecedented experiment to attempt to disrupt the way leaders in advertising think about their consumer audiences, giving them a fresh view of how to commission creative ideas that advance progressive, inclusive and unstereotypical portrayals of people.   The project – part of Unilever’s Unstereotype initiative – explored whether DNA analysis, aimed at giving participants a greater insight into their origins, coupled with a workshop on behavioural change, could help to broaden the way people see themselves and the world around them.…

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O&M London partner with UCL to challenge flaws in Britain’s justice system with the launch of a new campaign.

Stuart Mitchell

O&M London & UCL have launched a new integrated campaign that looks to shine a light on the current injustice present within the British prosecution system. Forensic Science in the UK is drastically underfunded, and as a result, many criminal cases could be using incorrectly interpreted evidence to reach a verdict. The UCL Centre for the Forensic Sciences is seeking to change this by crowdfunding £1,000,000 to create a world-class, forensic evidence research laboratory, and aims to bring this important, but under-represented issue into public consciousness.  The short film by…

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