Tag: UEFA

#WePlayStrong trails star-studded feature films

Stuart Mitchell

UEFA has released teaser trailers of its bold new women’s football mini-documentary series focusing on the compelling back-stories of Europe’s most successful players. Entitled Strong Is… the three-part short features the journeys of the most distinguished players and personalities in the women’s game, dealing with subjects ranging from personal tragedy and injury trauma, mental health, sexuality, and self-confidence. Released to coincide with the latest round of UEFA European qualifying for the FIFA Women’s World Cup France 2019, Strong Is … profiles the lives of Swedish captain Nilla Fischer, PFA Player…

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UEFA launches #PlayAnywhere campaign

Stuart Mitchell

Liv Cooke, the freestyle football world champion, has joined the biggest names in the women’s game for one of the most spectacular kickabouts captured on camera to increase football participation among girls. The 18-year-old was filmed showcasing her outrageous skills hundreds of feet up in a ski lift and on top of a fishing boat as UEFA, European football’s governing body, took eight professional footballers on an amazing journey to encourage girls and young women to take up the sport. Play Anywhere was filmed in 13 unique locations across five…

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This week’s been Football week

Stuart Mitchell

It’s been an interesting week, following on from last week’s post Bell Pottinger has apparently gone into Administration and for many it is seen as a warning that certain practices will not be tolerated. This week has also been a good one for football and ethical marketing and products. UEFA may not be the first thing you think of when talking about ethics of late so it was nice to see them trying something, at least on the face of it. Some of football’s biggest stars joined forces with grassroots…

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Football’s biggest stars help to promote inclusion, diversity and accessibility

Stuart Mitchell

Some of football’s biggest stars joined forces with grassroots players from around Europe in the advertisements for #EqualGame, UEFA’s new RESPECT social responsibility campaign, which positively promotes inclusion, diversity and accessibility in football. Ada Hegerberg, Lionel Messi, Paul Pogba and Cristiano Ronaldo feature together in two new videos, with an extended version premiering on Monday 11 September and an abbreviated TV spot making its first appearance on 12 September for Matchday 1 of the UEFA Champions League matches. The TV-spot will be broadcast throughout the 2017/18 European club football season…

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