Unilever Calls on Content Creators and Distributors to Eradicate Stereotypes

Unilever is calling on content creators and distributors to act now to eliminate outdated stereotypes. The move marks the latest step in the company’s industry-leading Unstereotype initiative, which launched two years ago with the aim of eliminating harmful and diminishing portrayals of people across advertising. As part of its Unstereotype commitment Unilever is expanding that initiative across all forms of content and branded entertainment, and today announces a three-year multi-million-dollar deal with Rexona, the world’s biggest deodorant brand, and Simon Fuller’s XIX Entertainment. Rexona (also known as Sure, Degree and…

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Unilever calls on industry to increase trust, transparency and measurement in influencer marketing

Unilever CMO, Keith Weed, today announces that the company is pushing for greater transparency in the influencer marketing space to combat fraud in the digital ecosystem; create better experiences for consumers; and improve brands’ ability to measure impact. The scale and scope of influencer marketing is growing at pace and holds increasing importance in the marketing mix as a way for brands to reach consumers given influencers’ deep and direct connections with their audiences. At the same time, we as an industry need to put in place all possible controls…

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Unilever’s Sustainable Living Plan continues to fuel growth

Unilever has today revealed its fourth consecutive year of growth for its ‘sustainable living’ brands, which grew 46% faster than the rest of the business and delivered 70% of its turnover growth. All of Unilever’s brands are on a journey towards reducing their environmental footprint and increasing their positive social impact. Sustainable living brands are those that are furthest ahead on the journey to achieving the company’s ambitious sustainability goals. Figures revealed today show that: Unilever now has 26 sustainable living brands (up from 18 in 2016). New entrants include…

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Unilever joins the On-Pack Recycling Label to provide consistent recycling guidance on its products in the UK

Unilever UK today announced its membership of the On-Pack Recycling Label (ORPL) scheme, in a move which will provide simple and consistent recycling guidance across its products sold in the UK. Unilever’s membership will see the UK business introduce OPRL’s recycling labels across many of its brands in the UK during 2018, helping households correctly recycle more packaging material, more often. The latest move aligns with the company’s broader commitment to increase the use of recycled plastic content in packaging1 and to ensure 100% of its plastic packaging is fully…

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Paul Polman Honoured with Cannes LionHeart Award

The Cannes Lions International Festival of Creativity has today announced that Paul Polman, CEO, Unilever, will be honoured with the Cannes LionHeart Award in recognition of his commitment to building sustainability into the heart of Unilever’s operations. Polman took over as Unilever CEO in 2009, and since then has led an ambitious plan to decouple the FMCG company’s growth from overall environmental footprint and increase its positive social impact through the Unilever Sustainable Living Plan. Introduced in 2014, the Cannes LionHeart is an honorary award, presented to an individual who…

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