Spinning Tea Cups Made the World Go Round This World Peace Day

Brooke Bond Tea has launched an online film campaign for World Peace Day. The Campaign, created by LOLA MullenLowe Madrid,  supports Unilever´s working partnership with Peace One Day. The ad looks to and reinforce their brand mission that common ground is just a cup away. Brooke Bond is a brand owned by Unilever. For World Peace Day, Brooke Bond, wanted to inspire people to come together for a conversation over a cuppa, and to highlight this age old was of putting aside your differences and cocentrate on your similarities. “For hundreds…

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Companies cannot get complacent about plastic

This blog isn’t really about the marketing aspects of this, though I think the marketing aspects are touched upon but rather the general ethical viewpoint. Companies cannot get complacent about plastic, no matter how good and ethical they may be at other aspects of their business. Recently Unilever  were once again ranked first in the Personal Products sector of the 2017 Dow Jones Sustainability Index (DJSI) – a list which calls itself one of the most credible and high-profile markers of corporate sustainability leadership. DJSI assesses and ranks the economic,…

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Unilever to acquire Mãe Terra

Just a few weeks after they announced their purchase of Pukka Herbs, Unilever announced have announced that it has signed an agreement to acquire Brazilian natural and organic food business Mãe Terra. Mãe Terra is a fast-growing and well-loved brand in Brazil, providing health-conscious consumers with organic and nutritious food products since it was set up in 1979. The company’s vision is to democratise natural and organic food by taking care of people and planet. Mãe Terra operates in several categories with a portfolio that includes organic cereals, cookies, snacks…

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Unilever’s Sustainable Living brands continue to drive higher rates of growth

Six years into its ambitious Unilever Sustainable Living Plan, the company today announced its progress in building its ‘Sustainable Living brands’ as they drive value and growth for the business. Sustainable Living brands grew over 50% faster than the rest of the business Delivered more than 60% of Unilever’s growth in 2016 18 Sustainable Living brands in the top 40 Unilever brands, up from 12 in 2015 Continued consumer demand driving brands with purpose While many continue to join Unilever in efforts to build brands with purpose and sustainability at…

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Unilever continues to backs diversity with new Magnum ad

Magnum-diversity

Unilever continue their ongoing commitment to promote diversity with their new ad for their Magnum ice cream range, ‘The Ceremony’. The film is currently on air in Australia and will be rolling out in other markets. The ad is designed to inspire people to experience more pleasure by being true to themselves. The soundtrack is a cover of Bob Marley’s Is This Love, performed by Corinne Bailey Rae. ‘The Ceremony’ was created by Lucas Reis, Tomás Ostiglia, André Toledo and Hetu Negri at Lola MullenLowe, and directed by Martin Werner…

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