Unilever acquires Graze

Unilever today announced it has acquired the holding company of graze, the UK’s leading healthy snacking brand. Founded in 2008, graze’s purpose is to put excitement into healthy snacking, providing a range of snacking nuts, seeds, trail mixes and snack bars, with no artificial ingredients. Having started with a snack box delivery service, graze is now a multichannel brand, with products available via retail stores, ecommerce and direct to consumer. With a broad portfolio of healthy snack products, graze accelerates Unilever’s presence in the fast-growing healthy snacking and out of…

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Unilever leads efforts to develop a cross media measurement model for brands

Unilever announces an initiative to build the first cross-media measurement model to help brands measure and understand campaign impact across the media landscape. As one of the biggest global advertisers Unilever has long championed a positive, responsible advertising ecosystem, promoting the 3Vs of viewability, verification and value, and tackling issues of ad fraud and brand safety. The 2018 launch of the Responsibility Framework deepened and broadened Unilever’s approach to partner engagement through commitments to ensure Responsible Platforms, Content and Infrastructure. Under the commitment to Responsible Infrastructure, over the past year…

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Unilever innovates durable, reusable and refillable packaging to help eliminate waste

Unilever has unveiled reusable packaging innovations across nine of its brands, including four new product formats. The new products will be trialled on Loop™, a global, first-of-its-kind, waste-free shopping system announced today. Bringing together a coalition of consumer goods companies, along with international recycling leader TerraCycle, Loop™ is an innovative new business model for premium durable packaging which is delivered directly to the consumer, returned and refilled. The platform also offers the opportunity to work with others at scale to test reuse models and shift consumer behaviour, which will help…

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Unilever acquires The Vegetarian Butcher

Unilever is acquiring The Vegetarian Butcher. The acquisition fits with Unilever’s strategy to expand its portfolio into plant-based foods that are healthier and have a lower environmental impact. With this acquisition, Unilever is responding to the growing trend among consumers to increasingly opt for vegetarian and vegan meals. For The Vegetarian Butcher, the acquisition is the next step in its ambition to grow into ‘the largest butcher in the world’. Founder Jaap Korteweg: “Unilever’s international network across 190 countries, provides every opportunity to accomplish this.” Jaap Korteweg, a ninth-generation meat…

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UN Women with the support of Unilever creates global framework to increase safety of women in agricultural supply chains

“We are one. Raise your voice,” chant the women in unison, their orange saris a sharp contrast to the rich green tea leaves they help harvest from this Assam tea estate. All of them are proud members of the Jugnoo Club, a women’s group formed by plantation workers to inform managers on ways to improve the estates for the women and girls that make up more than 60% of the workforce. Jugnoo is an apt name for the club. It means ‘firefly’ in Hindi, and the club’s aim is to…

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