Unilever Explores Science against stereotyping

Academics at University College London (UCL) have conducted an unprecedented experiment to attempt to disrupt the way leaders in advertising think about their consumer audiences, giving them a fresh view of how to commission creative ideas that advance progressive, inclusive and unstereotypical portrayals of people.   The project – part of Unilever’s Unstereotype initiative – explored whether DNA analysis, aimed at giving participants a greater insight into their origins, coupled with a workshop on behavioural change, could help to broaden the way people see themselves and the world around them.…

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Unilever CEO – Marketing has a titanic trust problem

Alan Jope has been CEO of Unilever since May 2019, and was formerly President of their Beauty & Personal Care division. Alan has written a piece on what he feels are the issues with Marketing and trust, please dfeel free to read it on the Unilever site here or I have copied below, but the text is (c) Unilever. At Unilever, our purpose is to make sustainable living commonplace. We believe in being a business which takes a stand, and acts, on the big social and environmental issues facing the…

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Argentina gets its first 100% recycled and recyclable dishwash bottle

In Argentina, consumers throw away around 12 million plastic bottles every day and yet less than a quarter of these get recycled. Cif is helping to tackle that problem with the launch of a 100% recycled and recyclable PET bottle. Since 2014, the brand has been working to incorporate more post-consumer recycled (PCR) PET* into its Cif Active Gel bottles. It reached 50% in 2017 and this year managed to achieve 100% in the packaging across the entire range. Cif is the first dishwash brand in Argentina to put such…

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Solero trials first ever wrapper-less multipack to help reduce plastic use in the home

Unilever has announced the launch of the first wrapper-less ice-cream multipack for Solero Organic Peach, with 35% less plastic compared to the original Solero Organic pack with individual plastic wrappers. The new, innovative box has built-in compartments, so the individual ice creams can be inserted, without a plastic wrapper, and the box can be widely recycled in the UK. Made from a specially designed PE (Polyethylene) coated cardboard, the design ensures Solero lovers can enjoy the ice lollies without compromising on the quality of the ice cream. This trial is…

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Unilever’s purpose-led brands outperform

Unilever has announced that its purpose-led, Sustainable Living Brands are growing 69% faster than the rest of the business and delivering 75% of the company’s growth.   The figures, which were revealed by Unilever CEO Alan Jope at the Deutsche Bank Global Consumer Conference in Paris, demonstrate that: In 2018, Unilever’s Sustainable Living Brands grew 69% faster than the rest of the business, compared to 46% in 2017; Unilever now has 28 Sustainable Living Brands – the four new entrants are Close Up (toothpaste), Wheel (laundry), Calve and Bango (dressings);…

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