Unilever has announced the launch of Unilever Trusted Publishers, a network of global, regional and local online publishers and platforms which will work closely with the company to transform the way it advertises online. This will help Unilever gain more control and visibility over where its adverts are placed to ensure they are viewed by people not bots, ultimately creating a more positive experience for consumers online. The strict vetting criteria for selection to the Trusted Publishers will go beyond Unilever’s existing ‘3Vs’ – Viewability, Verification and Value standards –…
Read MoreUnilever unveils next phase in clean-up of digital advertising with creation of Unilever Trusted Publishers
