Waitrose Unpacked refillables test to launch in more shops after positive response in Oxford

Waitrose & Partners is to extend its ‘Unpacked’ test in Oxford beyond the original end date of 18 August and has committed to introducing elements of the concept into three more shops by the end of the year, after an overwhelmingly positive response.  The retailer transformed its Botley Road shop in June taking more than 200 products out of their packaging to test how customers might be prepared to shop differently, with the aim of saving thousands of tonnes of unnecessary plastic.  The test, now into its ninth week, set…

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