Brazilian Agency SOKO Debuts New Impact Unit And Sign A Pledge With UN Women’s Initiative Unstereotype Alliance

SOKO, the Cannes Lions Award-winning Brazilian independent agency, is unveiling its new unit and methodology, Walk, to showcase its unique creative approach in combating persistent, negative imagery in marketing messages as part of its work with Unstereotype Alliance Brazil Chapter. The commitment is signed during the mission to the Unstereotype Alliance Global Members Summit in New York City, from February 14 to 15, 2024. The Unstereotype Alliance Global Member Summit is hosted annually by Unstereotype Alliance, an initiative convened by UN Women, the United Nations´ specialized entity for gender equality…

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ICAS becomes an ally of the Unstereotype Alliance

The International Council for Advertising Self-Regulation (ICAS) is delighted to join the Unstereotype Alliance as an ally to support its mission to eradicate harmful stereotypes in advertising ICAS is a global platform that promotes responsible advertising through effective advertising self-regulation. One of the core missions of the association is to promote best practice and work on common solutions to challenges that need to be addressed by the advertising industry and advertising standards bodies, or so called Self-Regulatory Organizations. Since ICAS was set up in 2016, the issue of responsible gender…

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Unstereotype Alliance celebrates its first anniversary and launches new report ‘Unstereotype: Beyond Gender. The Invisible Stereotypes’

The Unstereotype Alliance – an industry-led initiative convened by UN Women, the lead UN agency on gender equality and women’s rights, to end harmful stereotypes often perpetuated through advertising – celebrates major achievements on its first anniversary at the Cannes International Festival of Creativity. The Alliance also introduces insights from its new report ‘Unstereotype: Beyond Gender. The Invisible Stereotypes’ which stresses the urgent need to focus on the complexity of gender and intersecting stereotypes as expressed in different cultural contexts. And a powerful new short film, “The Problem is not…

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