Trócaire’s ‘Until Love Conquers Fear’ Xmas Campaign Aims to Empower Us All

Trócaire, the Irish overseas development agency, has launched a striking broadcast advertising campaign, aimed at generating support, by highlighting its work in helping and empowering people across the globe. A television commercial, built around the concept of, ‘Until Love Conquers Fear’, is one of the first elements in a radical new brand positioning for the charity, which will include a broader omni-channel communications platform. This represents a significant change in the organisation’s approach to engagement and fundraising. The campaign has been developed by a team led by Gwen Dempsey, Director…

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