Tag: Urban Vision

Ogilvy & Mather Italy run the Ad/sorbent Campaign for Breath

Stuart Mitchell
The Breath

As you may know we have covered the Breath a few times before. The Breath is a ground-breaking material hailed by medical experts for its ability to absorb harmful airborne molecules and disperse cleaner air. Ogilvy Italy, in partnership with Urban Vision created the Ad/sorbent Campaign and replaced the wrapping of 4 grand spaces in Milan, Rome and London with The Breath® technology. The result was, in 15 days the wrapping absorbed the pollution from over 67,000 cars. Ogilvy Italy has created the above ad as a way to highlight…

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Urban Vision’s The Breath looks to tackle pollution

Stuart Mitchell
The Breath

A ground-breaking material hailed by medical experts for its ability to absorb harmful airborne molecules and disperse cleaner air has been launched in Leicester Square. “The Breath” was created by a team of leading Italian researchers and has been rolled out across several European cities, including Rome and Milan, over the last three years. The material is now being brought to London as part of a corporate partnership between The Breath and media company Urban Vision. Urban Vision is to attach sheets of the air-cleaning substance to all of its…

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