Tag: USDA Forest Service

The Ad Council and USDA Forest Service Encourage Families to Make the Forest Part of Their Story

Stuart Mitchell

Ahead of National Get Outdoors Day on June 12, the USDA Forest Service and the Ad Council announced new public service advertisements (PSAs) from the Discover the Forest campaign. Since 2009, the Ad Council and USDA Forest Service’s Discover the Forest campaign has encouraged parents and caregivers to take their families out to the forest to experience and reconnect with nature. The new creative work highlights the power of authentic storytelling to showcase the value of the forest as a place where families can deepen their connection with each other…

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As Wildfire Risk Increases, New PSAs Urge Americans to Recreate Safely Outdoors

Stuart Mitchell

The USDA Forest Service, the National Association of State Foresters and the Ad Council has announced a new public service advertising (PSA) campaign to help Americans recreate safely and responsibly outdoors. The new PSAs include wildfire prevention and safe recreation tips for families and individuals to keep in mind while enjoying public lands or their own backyards. “We want to welcome people back to their public lands, and we want it to be a safe experience for everyone,” said Forest Service Chief Vicki Christiansen. “This partnership with the National Association…

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New Live-Action Dora and the Lost City of Gold PSAs Inspire Families to Spend Time in Nature

Stuart Mitchell

The USDA Forest Service and the Ad Council have joined forces with Paramount’s Dora and the Lost City of Gold to encourage families to experience nature, find their own adventures, and create valuable memories together by visiting their local forest or park. The new PSAs (public service advertisements) are an extension of the U.S. Forest Service and Ad Council’s Discover the Forest and Spanish-language Descubre el Bosque campaigns, which emphasize the role of nature in fostering curiosity and encouraging moments of natural discovery for tweens and their families. The new…

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New Campaign Connects Hispanic Families with National Forests

Stuart Mitchell

In an effort to motivate Hispanic families to explore our public lands and national forests, and to reconnect with nature through outdoor activities, Hispanic Communications Network (HCN), in partnership with the United States Department of Agriculture Forest Service (USDA Forest Service), this week launches the third year of their successful Spanish-language multimedia campaign “Descubre El Bosque” (Discover the Forest). The initiative coincides with the celebration of Earth Day, as well as a series of emblematic events for the protection of nature: National Park Rx Day on April 29, National Environmental…

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