Tag: VCCP

Research from VCCP and APG reveals the industry needs to wake up to its image problem

Stuart Mitchell

Two significant pieces of new research published today by VCCP Group and the APG reveals that an “insider culture” is making careers in advertising feel inaccessible to young people from across the UK. The national survey of 2,000 16 – 24 year olds showed that around a fifth of young people (18%) feel that being unable to afford a move to London stops them from considering creative careers. This increases to a quarter of young people in some regions, such as the West Midlands. Only 35% of young people from working…

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Wavemaker Launches Ecover’s New Enviromentally Product Range For World Earth Day

Stuart Mitchell

Ecover have launched a 7-week long media campaign – jointly coordinated by Wavemaker – to relaunch their washing up liquid range, further cementing the brand’s position as a thought leader in the environmental space. The timely executed campaign clearly highlights Ecover’s #Letsliveclean movement, to drive brand awareness and also a wider consideration of day-to-day habits around conscious living. Ecover’s new washing up liquid bottle is not only design led to broaden appeal, but made from 100% recycled plastic which is also 100% recyclable. The print, digital and OOH campaign launches…

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Advertising Association Launches Promote UK a new industry group

Stuart Mitchell

Promote UK, launched today by the Advertising Association in support of the Government’s Industrial Strategy, is a new industry group formed to position the UK as the top global hub and centre of excellence for advertising as the post-Brexit transition period approaches. Promote UK will work directly with DIT and ensure UK advertising takes a central place in the GREAT campaign. The group’s objectives will be to raise awareness of UK advertising at scale to drive reputation; target key influencers and decision-makers for in-depth engagement; and ensure marketing services are…

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Cadbury’s New Campaign Shines a Light On Every Day Acts of Kindness

Stuart Mitchell

Cadbury has launched a new global brand platform which takes it back to its roots; a family brand founded on generous principles. The new positioning shines a light on the kindness and generosity that we see in society everyday, and facilitates moments of real human connection. The first creative under the new global brand platform is centred on the nation’s favourite chocolate, Cadbury Dairy Milk, and sees the brand embrace an authentic and caring approach, capturing the spirit of the nation in a way that individual consumers can relate to.…

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