Veg Power | Ethical Marketing News

ITV and Veg Power’s Eat Them To Defeat Them launches new 2022 campaign

March 11, 2022February 17, 2022 Stuart Mitchell

ITV and Veg Power’s award-winning health-eating campaign, Eat Them To Defeat Them, returns for 2022 with the aim of one million children receiving activity packs. Since the campaign debuted in January 2019, Eat Them To Defeat Them has led to sales of almost one billion additional children’s portions of vegetables – worth just under £92 million. Proven to get children to eat more vegetables, this year the TV campaign aims to reach 70 percent of households with primary school-aged children, with further reach through a schools programme designed to inspire kids to eat…

Celebrities become Evil Veg in Brand New TV Advert to Launch Third Year of ‘Eat Them To Defeat Them’ Campaign for ITV and Veg Power

June 20, 2021May 28, 2021 Stuart Mitchell

An army of warrior kids vows to vanquish a legion of evil vegetables in the brand new TV advert for ITV and Veg Power’s highly effective Eat Them To Defeat Them campaign, created by adam&eveDDB, supported by a multi-million media alliance between ITV, STV, Channel 4 and Sky, and funded by 10 food and retail brands. The cackles, grunts and groans of the evil attacking vegetables have been hilariously voiced by top celebrities including Dame Emma Thompson, Amanda Holden, Jamie Oliver, Stephen Mulhern, Giovanna Fletcher and Ranvir Singh in a…

Veg Power and ITV join forces to launch landmark ad campaign to get kids to eat more vegetables

January 31, 2019January 27, 2019 Stuart Mitchell

Eat Them To Defeat Them is a radical new national advertising campaign that launched on Friday 25th January on ITV that aims to inspire kids to eat more healthily and help tackle rising childhood obesity. Despite past campaigns 80% of primary school kids still aren’t eating enough vegetables and this ground breaking initiative looks to change that. The campaign is being launched by a partnership between ITV and Veg Power and Eat Them To Defeat Them will engage with kids and parents in a new way, looking to reinvigorate how…