Tag: veganuary

ASA – Squash those Code breaches – it’s Veganuary!

Stuart Mitchell

The ASA/CAP have released a post called:  Squash those Code breaches – it’s Veganuary! I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. For many, the new year brings health-conscious resolutions – gyms, diets, life overhauls, and in recent years, Veganuary. Whilst the popularity of a vegan January might be increasing, there can be a number of potential pitfalls for marketers who are looking to…

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Veganuary: Sales of vegetarian and vegan dishes up again in 2022, says Sodexo

Stuart Mitchell

To mark Veganuary 2023, Sodexo has published its food sales data showing a year-on-year increase in the proportion of vegetarian and vegan meals sold across 476 of its UK and Ireland client sites. During 2022 (January to November), 10% of all meals sold were vegetarian or vegan, compared to 8% during the same period in 2021. The data shows that the highest proportion of vegetarian and vegan meals were sold by Sodexo in the East Midlands, where these accounted for more than one in five (21%) of all meals. When…

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Chefs in Germany Serve Plant-Powered Plates During Veganuary

Stuart Mitchell

Nine chefs from Aramark Germany got together to create new tasty, nutritious dishes that will inspire customers to take steps toward a more plant-based diet. The recipes, launched in January 2023 to celebrate Veganuary, offer a way for diners to try innovative new dishes that are healthy, use no animal products, and are better for the environment. “Plant-based meals offer a climate-friendly alternative, and we are seeing increased demand for them in our accounts,” said Arnd Rune Thomas, President, Aramark Germany. “Vegan, vegetarian, and plant-forward meals are good for people…

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Forager Project® and Veganuary Join Forces to Make Kid-Friendly Plant-Based Eating Healthy, Easy, and Fun

Stuart Mitchell

Forager Project®, creator of organic, dairy-free, vegan foods, has teamed up with Veganuary, the nonprofit organization that encourages people to try vegan for the month of January each year, to launch the Vegan School Lunch Challenge. The challenge aims to inspire more families to eat plant-based lunches at least once a week that are healthy, nutritious, and fun for kids. The Vegan School Lunch Challenge kicks off on August 16 and provides parents with free tools, education, and resources to make it easy to teach their kids healthy habits for…

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Magnum’s new vegan mini range offers bite-sized introduction to Veganuary

Stuart Mitchell

In 2021, a record-breaking 500,000 people globally signed up to eat only plant-based for the first month of the year. And in 2022 pledges to Veganuary look set to be even higher. In a survey of 2000 people in the UK, 33% said they were ready to commit to plant-based eating. But as with many resolutions, the challenge of 100% commitment can see many give up at the first hurdle. Going ‘cold turkey’ rarely works. In the same survey, one in four didn’t expect to make it beyond a fortnight…

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