Past Campaign – Lauren Luke – Don’t cover it up campaign

refuge 1

As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is one which was released in 2012, unlike some of the others we have featured this was a smaller and more focussed campaign but just as important: This campaign was a joint endeavour between Refuge, who opened the world’s first safe house for women and children escaping domestic violence in Chiswick, West London, in…

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Coca Cola aim for inclusion with new ad

coca cola

Soft drinks maker Coca-Cola Co have launched a gay-friendly ad for their “Taste the Feeling” campaign which has won praise for diversity and inclusion. On a hot summer day, a brother and sister scramble to win the affection of the family “pool boy” by grabbing an ice-cold Coca-Cola from the fridge and racing outside. But, to their surprise, mom gets there first. “For fans who enjoyed ‘Brotherly Love’ last year, this brings a different take on sibling rivalries,” Rodolfo Echeverria, Coke’s VP of global creative and connections said. “We wanted to position…

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Frances and Refuge team up to tackle domestic violence


Critically acclaimed singer-songwriter Frances’ new music video shows women experiencing domestic violence they are not alone; Refuge can support them Two women are killed by their partner or ex-partner every week in England and Wales alone One in every two young women experience controlling behaviours from a partner – and over a third of young people would not know where to turn to for support Through a powerful music video, Refuge, singer-songwriter Frances and Universal Music UK launch major prevention initiative that lets young women know they are not alone National…

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Childline urges boys to speak out about suicidal feelings


Childline’s new Tough To Talk campaign encourages boys to seek help for the issues and problems they’re facing. Boys are 6 times less likely than girls to talk to Childline counsellors about suicidal thoughts. Their new Tough To Talk campaign urges boys to speak out about their problems and reassures them they’re not alone. Recent figures show: 1,934 Childline counselling sessions were delivered with boys in 2015/16 compared to 11,463 with girls. the suicide rate for boys aged 10-19 was more than double that for girls in 2015. Soccer star…

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Co-op Food’s Mother’s Day campaign helps daughter surprise her mum

Co-op Mothers

The Co-operative’s new ad for Mothers Day stars real-life mum and daughter June and Emma.  The strapline for the campaign is “Make your Mother’s Day”,  and it’ll be supported by digital display, social media, press, out of home and in-store activity.  The ad was devised by Co-op and the agency Forever Beta. Jemima Bird, Customer Director at Co-op, said: “We know that what mums really care about is spending quality time with their family and food plays such an important role in this. Whether it be a family meal or…

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