With the new online video #Vielfalt (diversity, variety), the EDEKA Group and its customers have shown their commitment to highlighting the importance of diversity in daily life. The video was made inside a Hamburg EDEKA store shows the authentic reactions of people who only find groceries from their native Germany on its shelves – it showcases how much they miss the variety in shopping to which they had become accustomed. Private photographs of the live campaign had already spread like a wildfire via newspapers such as the Independent and social…
Read MoreGerman Store EDEKA Launches Powerfull Diversity Campaign
