VML and NAWT Hijack the Biggest Social Craze of the Year to Deliver a Powerful Message about Dog Abandonment

The #WhatTheFluffChallenge is the latest viral video challenge to take the internet by storm. In the challenge, dog owners around the world are posting videos of themselves disappearing behind a blanket, leaving their dogs to desperately search for them — only to return seconds later. But what if they never returned? Unfortunately, this is the case for tens of thousands of dogs who have been heartlessly abandoned by their owners right here in the UK. VML saw this as an opportunity to get the world talking about this harrowing yet…

Read More