Waitrose & Partners widens trial of pioneering ready meal packaging

Waitrose are building on its successful June trial of the fibre based alternative to black plastic ready meal tray The packaging innovation shows the supermarket’s commitment to remove own-label black plastic packaging by end of 2019 Waitrose & Partners is trialling three of its Italian ready meals in a widely recyclable tray for two months. This trial is larger than the retailer’s initial one in June as it is in the majority of its shops and more ready meals is in the alternative to black plastic tray. The supermarket’s investment…

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Waitrose & Partners commits to removing 134m plastic bags

Waitrose & Partners has announced that it has committed to removing loose fruit and vegetable plastic bags by spring 2019 and 5p single use plastic carrier bags by March next year in all shops. The move will save 134 million plastic bags, the equivalent of 500 tonnes of plastic a year.   The retailer will become the first nationwide supermarket to remove the fruit and vegetable plastic bags and introduce a home compostable alternative. This will be trialled first in a small number of shops at a date to be…

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adam&eveDDB campaign promotes Hey Girls “buy one, give one” sanitary pads as they hit UK supermarket shelves for the first time

Hey Girls UK is a social enterprise that tackles period poverty by donating a pack of sanitary pads to girls in need for every pack it sells. To coincide with the brand’s launch in Waitrose and Asda stores, adam&eveDDB has created a press campaignthat promotes Hey Girls and its mission. The two-sided print execution is designed to stop readers in their tracks by inviting them to cut out their own sanitary towel.  The second page goes on to reveal the shocking reality that 1 in girls 10 in the UK…

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Waitrose Becomes First Supermarket to Stock Home Compostable Coffee Pods

Waitrose will be the first major retailer to sell own-label home compostable coffee pods from December 2018. This is the next step in the supermarket fulfilling its commitment that all its own-label packaging will be widely recyclable, reusable or home compostable by 2025. The four new Waitrose 1 coffee capsules will be compatible with Nespresso machines. All are Fairtrade certified and will be sold in cardboard packaging which will be widely recyclable. The coffee varieties will be from Colombia, Brazil, Peru (decaffeinated) and Italian style espresso. It can sometimes be…

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Period Poverty Products To Be Sold In Waitrose

Waitrose is the first retailer to sell Hey Girls sanitary products which are pioneering in tackling period poverty. The social enterprise uses a buy one, give one free structure to distribute sanitary products to girls and women who cannot afford them in the UK. The products will be available in 80 Waitrose branches from 13th of August and charities local to these shops will benefit from being sent sanitary goods to give to those in need. Sales in the branches will be tracked so Hey Girls will donate the equivalent…

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