adam&eveDDB campaign promotes Hey Girls “buy one, give one” sanitary pads as they hit UK supermarket shelves for the first time

Hey Girls UK is a social enterprise that tackles period poverty by donating a pack of sanitary pads to girls in need for every pack it sells. To coincide with the brand’s launch in Waitrose and Asda stores, adam&eveDDB has created a press campaignthat promotes Hey Girls and its mission. The two-sided print execution is designed to stop readers in their tracks by inviting them to cut out their own sanitary towel.  The second page goes on to reveal the shocking reality that 1 in girls 10 in the UK…

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Waitrose Becomes First Supermarket to Stock Home Compostable Coffee Pods

Waitrose will be the first major retailer to sell own-label home compostable coffee pods from December 2018. This is the next step in the supermarket fulfilling its commitment that all its own-label packaging will be widely recyclable, reusable or home compostable by 2025. The four new Waitrose 1 coffee capsules will be compatible with Nespresso machines. All are Fairtrade certified and will be sold in cardboard packaging which will be widely recyclable. The coffee varieties will be from Colombia, Brazil, Peru (decaffeinated) and Italian style espresso. It can sometimes be…

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Period Poverty Products To Be Sold In Waitrose

Waitrose is the first retailer to sell Hey Girls sanitary products which are pioneering in tackling period poverty. The social enterprise uses a buy one, give one free structure to distribute sanitary products to girls and women who cannot afford them in the UK. The products will be available in 80 Waitrose branches from 13th of August and charities local to these shops will benefit from being sent sanitary goods to give to those in need. Sales in the branches will be tracked so Hey Girls will donate the equivalent…

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Waitrose gives £1 million to tackle plastic pollution

Waitrose has announced a donation of half a million pounds from carrier bag levy funds to the Commonwealth Marine Plastics Research and Innovation Challenge Fund. Focused on supporting research into the issue of plastics in the marine environment, the Fund also aims to prevent the material finding its way into the ocean. Rob Collins, Managing Director of Waitrose, said: ‘‘We’re very pleased to be an early contributor to the Fund and wish it every success in tackling these pressing issues. It feels appropriate that our support is coming from carrier…

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The last straw: Waitrose ditches plastic straws in its cafes

UK Supermarket Waitrose will will only offer paper straws in its cafes, building on its pledge to not sell plastic straws from September 2018, The retailer’s commitment to reduce the impact plastic has on the environment will see all its cafes replacing plastic straws with paper versions from the end of April 2018. This means 600,000 straws a year will be converted to a home compostable material which is Forest Stewardship Council certified. The supermarket has already announced that it will not sell packs of single-use plastic straws from September…

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