Waitrose says ‘no compromise’ on animal welfare in latest ad campaign

The latest campaign from Waitrose highlights the ‘no compromise’ commitment as the no.1  supermarket on animal welfare.  The series of ads – which are part of our Food to Feel Good About Campaign – will feature across TV, cinema, poster and digital screens from 7 July.  The campaign spells out our industry leading credentials on welfare and throws down the gauntlet to other retailers who are prepared to accept lower standards. While others have focused welfare around meat and dairy aisles, this latest series of ads will also set out…

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Waitrose launch UK’s first own-brand Fairtrade coconut oil

Waitrose have launched their new own label Coconut Oil, which is both organic and Fairtrade, the first of its kind in the UK. This coconut oil has been produced by the Sonmic Organic and Natural Farmers’ Association (SONFA). They are a small producer organisation based in Sri Lanka, who prioritise organic farming with a strong focus on protecting the environment. Fairtrade works with the coconut farmers to ensure they receive a fair price for their crops, and the Fairtrade producer networks offer farmers training on environmentally friendly pest control, biodiversity…

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Waitrose boosts marketing campaign with new 3D billboard in London

A striking new 3D billboard – standing at nearly 20ft tall – has popped-up in London’s Westfield White City as part of Waitrose’s integrated marketing campaign, which shines a spotlight on the supermarket’s new price cuts across hundreds of products. It’s amongst an array of elements that make up the campaign to highlight new lower prices in every aisle – including cupboard staples from British butter and tomato ketchup to Fairtrade golden caster sugar, as well as British cocktail sausages, salads and ice cream for summer barbecues and picnics. Part…

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New UK-based soft-plastic recycling available at Waitrose

Following a successful trial and considerable due diligence to find a UK-based waste management solution, customers can now recycle their soft plastic at 295 Waitrose stores. Caroline Pinnell, Sustainability & Ethics Specialist at Waitrose, said: “We know that recycling is a key priority for many of our customers so we’re delighted to be able to offer flexible plastic recycling across a number of our shops. “Across both Waitrose and John Lewis, we are continuing to strip away single-use packaging and provide our customers with convenient reuse, refill and recycling solutions. We…

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Waitrose first UK supermarket to have certified own brand home compostable tea bags

Waitrose has announced it is the first UK supermarket to sell certified own brand home compostable tea bags.  All of our Duchy tea bags are now accredited with a TUV OK compost HOME certification so tea bags can be placed directly into a home compost bin or heap.  This compost can then be used to enrich the soil in the garden, using tea bags in compost adds a nitrogen-rich component which is beneficial for your plants.  The packaging on the tea bag tags has also been amended to reduce ink…

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