WWF France Launches Campaign Fronted By French Footballer Ibrahim Cissé

WWF France is saying “STOP” to “Montagne d’Or”, an industrial gold mine project planned for construction in the French Amazonia. A new campaign will alert and mobilize public opinion on the project, which is currently the subject of public debate in Guyana. WWF France and We Are Social agency chose Ibrahim Cissé, the young French football player, to launch the #StopMontagnedOr campaign. Montagne d’Or is set to become the first industrial mine in French Guyana and, by far, the largest gold mine in France. In addition to raising the prospect…

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HSBC launches documentary-style film on social to support Pride

HSBC launched a campaign to explore progress within, and drive support of, the LGBT+ community ahead of this year’s London Pride Parade on Saturday 8th July. Working with socially-led creative agency We Are Social, HSBC will share a documentary-style film on its Facebook, Snapchat and Twitter profiles. Produced by Firecracker and directed by Trunk, the film looks at where Pride came from, what society was like for the LGBT+ community during that time and how change has come about since the 1970s. It examines the progress that has been made,…

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