PRCA welcomes Weber Shandwick report on the ‘State of Reputation’

The PRCA has welcomed a new report from Weber Shandwick exploring the role of reputation in driving corporate value. The report – based on a survey with more than 2,000 executives worldwide – evidences a broad range of factors that act as reputation drivers; from the quality of services to the impact of corporate culture. Commenting on the research PRCA Director-General, Francis Ingham said: “Today’s research from Weber Shandwick is a powerful reminder of the influence public relations professionals have in driving corporate market value. The data show that the…

Read More

Weber Shandwick Receives Inaugural Leadership in Diversity Honor at 2019 Big Apple Awards

Weber Shandwick, one of the world’s leading global communications and marketing solutions firms, was honored with the inaugural Leadership in Diversity Award at the New York Chapter of the Public Relations Society of America (PRSA-NY)’s 2019 Big Apple Awards gala in New York. Established in 1987 by the PRSA-NY, the Big Apple Awards celebrate excellence in public relations. The program is regarded as one of the industry’s most prestigious accolades – honoring innovative and strategic public relations campaigns and projects. Weber Shandwick was awarded the inaugural Leadership in Diversity Award,…

Read More

67 Percent of Communications and Marketing Executives See Positive Reputational Impact When CEOs Take a Stand on Societal Issues

Two-thirds of communications and marketing executives (67 percent) in the US, UK and China whose CEOs have spoken out on hotly debated current issues believe that CEO activism reaps reputational rewards. According to CEO Activism: Inside Comms and Marketing, a survey commissioned by global communications and marketing solutions firm Weber Shandwick with KRC Research, only seven percent of those whose CEOs have spoken out say the impact was negative. Seventy-two percent of those reporting a positive impact say the benefits were long-term. “As expectations grow for business leaders to speak…

Read More

Weber Shandwick Receives Four IPG Inclusion Awards at 2018 Ceremony

Weber Shandwick, one of the world’s leading global communications and marketing services firms, received four honors at Interpublic Group’s annual IPG Inclusion Awards. The program honors agencies and individuals from IPG’s global network that have shown leadership in advancing the holding company’s goal of being one of the most diverse and inclusive organizations in the world. Weber Shandwick was recognized for its impactful client work, as well as the firm’s efforts to improve diversity within its workforce. In addition, Emil Hill, senior vice president at Powell Tate, the Washington, D.C.…

Read More

McCann revives Bisto’s ‘Spare Chair Sunday’

Integrated creative agency McCann London has teamed up with renowned artist and illustrator, Mr. Doodle to bring back its ‘Spare Chair Sunday’ campaign for leading Premier Foods brand, Bisto. The Bisto campaign aims to address the problem of loneliness especially amongst the elderly and will consist of a PR campaign, with supporting TV and radio ads, running for six weeks  15th November, up until the end of December.  The work involves a partnership with Global Radio as well as charity ‘Contact the Elderly’, which organises volunteer-led monthly Sunday gatherings for…

Read More