Tag: Weber Shandwick

Weber Shandwick and McCann Mexico help Animal Político open the first World Museum of Lies

Stuart Mitchell

Animal Político is an independent Mexican media created 4 years ago and thanks to its work it has become one of the main ones in the country, which includes helping citizens to verify rumors that circulate on social networks through a verifichat called The Hound. Due to its role and to increase awareness about the impact of disinformation in the public sphere, this entity together with Weber Shandwick and McCann Mexico developed the first World Museum of Lies. This can be accessed through https://museodelamentira.org to browse an exhibition that denotes…

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The Black British Business Awards and Weber Shandwick launch Project Rise to boost Black business representation in the media

Stuart Mitchell

The Black British Business Awards’ (BBBAwards) has partnered with global communications firm Weber Shandwick to launch Project RISE, an initiative created to supercharge the profile of Black-owned businesses in the UK. Weber Shandwick will provide £100,000 in pro-bono communications services to five hand-picked Black-owned businesses, giving each business £20,000 worth of consultancy time to accelerate their reach and influence and take their business to the next level. In addition, all applicants to the programme will receive access to a series of training sessions focused on skills such as media relations,…

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PRCA welcomes Weber Shandwick report on the ‘State of Reputation’

Stuart Mitchell

The PRCA has welcomed a new report from Weber Shandwick exploring the role of reputation in driving corporate value. The report – based on a survey with more than 2,000 executives worldwide – evidences a broad range of factors that act as reputation drivers; from the quality of services to the impact of corporate culture. Commenting on the research PRCA Director-General, Francis Ingham said: “Today’s research from Weber Shandwick is a powerful reminder of the influence public relations professionals have in driving corporate market value. The data show that the…

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Weber Shandwick Receives Inaugural Leadership in Diversity Honor at 2019 Big Apple Awards

Stuart Mitchell

Weber Shandwick, one of the world’s leading global communications and marketing solutions firms, was honored with the inaugural Leadership in Diversity Award at the New York Chapter of the Public Relations Society of America (PRSA-NY)’s 2019 Big Apple Awards gala in New York. Established in 1987 by the PRSA-NY, the Big Apple Awards celebrate excellence in public relations. The program is regarded as one of the industry’s most prestigious accolades – honoring innovative and strategic public relations campaigns and projects. Weber Shandwick was awarded the inaugural Leadership in Diversity Award,…

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67 Percent of Communications and Marketing Executives See Positive Reputational Impact When CEOs Take a Stand on Societal Issues

Stuart Mitchell

Two-thirds of communications and marketing executives (67 percent) in the US, UK and China whose CEOs have spoken out on hotly debated current issues believe that CEO activism reaps reputational rewards. According to CEO Activism: Inside Comms and Marketing, a survey commissioned by global communications and marketing solutions firm Weber Shandwick with KRC Research, only seven percent of those whose CEOs have spoken out say the impact was negative. Seventy-two percent of those reporting a positive impact say the benefits were long-term. “As expectations grow for business leaders to speak…

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