AIA and David Beckham Launch ‘What’s Your Why?’ Campaign

AIA Group Limited, the largest independent publicly listed pan-Asian life insurance group, announced today the formal launch of its partnership with David Beckham through a major new campaign in the Asia-Pacific region, ‘What’s Your Why?’, that reflects the commitment of both parties to helping people live longer, healthier, better lives. As part of the launch, David Beckham will be undertaking the AIA Healthy Living Tour during the week of 18 September, visiting Hong Kong, Korea, Singapore and Malaysia. The ‘What’s Your Why?’ campaign features a new video that was directed…

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