New Analysis Shows That Quality Journalism is Winning the War on Attention

Latest figures revealed by the World Media Group (WMG), a strategic alliance of ten of the world’s leading international media brands, demonstrate the growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality, trusted editorial environment.  Independent analysis from SaaS analytics and measurement firm, Moat, demonstrates that premium digital inventory (comprising digital inventory across all WMG brands) in 2017* outperforms all of Moat’s benchmarks by between 16% and 73%. In addition, when looking at the quality of engagement delivered by WMG brands the…

Read More