Channel 4 today announced its £1 million Diversity in Advertising Award for 2018 will focus on the portrayal of women in advertising. The award, which offers £1 million worth of commercial airtime to the winning creative idea, is inviting brands and creative agencies to develop a campaign which explores both the proportion of representation and how women are represented in adverts. 2018 has seen a spotlight turned on to gender pay gaps, the flourishing of the #MeToo movement, and 100 years since women won the right to vote. And now…
Read MoreC4 £1m advertising diversity award focuses on portrayal of women
