Tag: Women’s Equality Day

adidas and Billie Jean King collaborate to drive change for girls in sport

Stuart Mitchell

On Women’s Equality Day, adidas – a global leader in sport performance – announced its commitment to changing the future for NYC’s young female athletes. Unveiling research that shows that less than 1 in 3 girls2 continue to play sport after school, adidas kicks off Here to Create Change, which commits to breaking down the barriers that see nearly 1.7 million3 potential female athletes quit playing in NYC alone. Currently, girls of NYC are dropping out of sport at 2.4x the rate of boys4. The drop off is significant. During…

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Equality At The Box Office: Atom Tickets Survey And Data Reveals Women’s Movie Preferences

Stuart Mitchell

In celebration and support of Women’s Equality Day on August 26, Atom Tickets surveyed women to ask about their movie and genre preferences, as well as their opinions about gender representation in the entertainment industry. Armed with the survey responses, Atom also pulled in ticketing sales information to reveal top movies women showed up to support so far this year. Additionally, Atom launched a digital and social media campaign to promote Women’s Equality Day with a ticketing offer of half off a movie ticket for first time buyers with code…

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Pinterest launches “Right The Ratio” Equality Campaign

Stuart Mitchell

Pinterest has launched its new ‘Right the Ratio’ campaign, on the 23rd of August to honour Women’s Equality Day. The Campaign was created by Pinterest’s in-house creative team The Studio and in partnership with creative agency Grow. The Campaign is aimed at bringing attention to the gender and diversity gaps within the tech industry. Pinterest stated in a blog post: “Our mission at Pinterest is to help people discover and do what they love. And whether that’s finding a new hobby or getting ready to tackle the next career move,…

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