Digital Mums and Iris launch next stage of #WorkThatWorks initiative

Digital Mums, who aim to help mothers achieve their perfect work/life balance for the good of businesses everywhere,  has launched the next stage of its #WorkThatWorks initiative. The ‘Clean Up The F Word’ Campaign is a nationwide iniative which aims to change perceptions of flexible working in business. The Campaign has been designed with creative agency Iris as part of a pro-bono partnership and plays on people’s assumptions that the ad may be talking about another “F” word. Nikki Cochrane, co-founder Digital Mums says: “It is time we stopped seeing…

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