Four Paws & Don’t Panic launch the Bear Endurance Test Campaign

In light of World Animal Day, animal welfare organisation FOUR PAWS launch the next instalment in their international campaign to end bear bile farming in Vietnam. The charity worked with creative agency Don’t Panic, asking members of the global public to take the ‘Bear Endurance Test’ to highlight the severity of the situation and the race against time to save these bears from captivity. A special interactive microsite was built to monitor when someone stops watching the video, delivering them a message with their ‘score’ for the test, and the…

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