FCB Canada and the Canadian Down Syndrome Society Launch “S-Warnings” for World Down Syndrome Awareness Day

It’s appropriate—necessary even—to say sorry for being late, farting or taking the last slice of pizza, but the Canadian Down Syndrome Society (CDSS) is reminding people that it’s inappropriate to use the “S word” when a baby is born with Down syndrome. In recognition of World Down Syndrome Awareness Day (Wednesday, March 21), the latest chapter in CDSS’s “Anything But Sorry” campaign is reminding people that every baby deserves to be celebrated. The multi-faceted campaign is highlighted by a new video called “S-Warnings,” which features people with Down syndrome explaining…

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