The “Love Has No Labels” Campaign and WWE® Expand Partnership by Celebrating Heritage Months Throughout the Year

WWE®, part of TKO Group Holdings, and the Ad Council’s award-winning “Love Has No Labels” campaign announced an expansion of their partnership. As part of this broader partnership, “Love Has No Labels” will be WWE’s first official heritage month partner, developing new work through the iconic campaign to promote the acceptance and inclusion of all people across race, religion, gender identity, sexual orientation, age and disability. To launch the expanded partnership, WWE will release an exclusive merchandise collection with unique designs highlighting various heritage months including Black History, Women’s History,…

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WWE® and The Leukemia & Lymphoma Society (LLS) Join Forces to Help Cancer Patients and Families

WWE and WWE Superstar Roman Reigns are teaming up with The Leukemia & Lymphoma Society (LLS) in the fight against cancer. For Reigns, the cause is personal – he is in remission for the second time from chronic myeloid leukemia (CML). The new partnership with LLS, the world’s largest nonprofit fighting blood cancers, will propel the organization’s comprehensive effort to drive more research and deliver more assistance to cancer patients and families when they need it most, including those battling pediatric cancer. “My own journey with leukemia inspires me to…

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Hyundai Hope On Wheels Announces Partnership With WWE® In Support Of National Childhood Cancer Awareness Month

To highlight its 20th anniversary, Hyundai Hope On Wheels® (HHOW), a 501c(3) non-profit organization, today announced a partnership with WWE in support of National Childhood Cancer Awareness Month. This week’s Monday Night Raw® kicked off a month-long worth of activities as HHOW joins WWE in a four-city tour to offer children cancer fighters at HHOW partner pediatric institutions a “VIP & Super Fan Experience.” The exclusive fanfare package comes complete with special VIP seating, WWE backstage access, along with a private meet and greet with WWE Superstars and Hope on…

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Nestlé Waters North America And WWE® Announce “Choose Water” Campaign

Nestlé Waters North America and WWE today announced a joint campaign that encourages consumers to live a healthy lifestyle and “choose water.” The campaign kicks off with a sweepstakes, which encourages consumers to share the reasons they choose water. It can be entered by following WWE’s Twitter or Instagram accounts and tweeting or posting a message using #ChooseWater and #Sweepstakes or by signing up at www.wwe.com/choosewater. The winner will receive a trip to SummerSlam on Sunday, August 19, including tickets to the event, roundtrip airfare and three nights’ hotel accommodations.…

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WWE® Supports 12 Charities with New Facebook Watch Show

WWE  today unveiled the 12 charitable organizations paired up with WWE Superstars competing in Mixed Match Challenge, a single-elimination mixed tag-team tournament, where the winning team will receive $100,000 to support their charity of choice. Mixed Match Challenge is a 12-week tournament that will stream live in the U.S. exclusively on Facebook Watch beginning this Tuesday, January 16 at 10 p.m. ET. “Giving back is in WWE’s DNA and part of our long history, so we are thrilled that each Mixed Match Challenge team will compete to win the grand prize of $100,000 to support…

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