Yext, Inc., the Search Experience Cloud company, has launched its first-ever advertising campaign, tapping creative agency powerhouse TBWA\Chiat\Day NY to develop its provocative new platform, “The Man Without the Answers.” With research conducted by Yext revealing 82% of answers about brands online are unverified, the company has taken aim at the spread of misinformation with its new creative campaign. The central piece is a hero 90 second campaign video by award-winning director Kenny Herzog, which takes a comical approach to the spread of fake news and misinformation on the internet. While…
Read MoreYext Takes Aim at Online Misinformation with First Ever Ad Campaign “The Man Without the Answers”
