Introducing YouTube Giving: New tools for charitable giving on YouTube

Youtube have released a blog which talks about their new tools for charitable giving on YouTube. I enclose the blog below: #LoveArmyMexico, Cards Against Humanity LIVE, Dancember, Project for Awesome, Pride Live. From live streams to community campaigns, it’s humbling to see how creators around the world use YouTube as a platform to bring together communities and champion the causes they care about. These movements remind us about what is (and has always been) so special about YouTube — the deep and meaningful connections between creators and their fans, and…

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The LGBT Israel Task Force and Creator of Eurovision’s Winning Song ‘Toy’ Fight for the Israeli LGBT Community and Present: ‘Waiting in YouTube’s Antechamber’

The LGBT Israel Task Force (‘The Aguda’) and renowned Israeli composer and song writer Doron Medalie are launching together with Google a very unusual YouTube experience. This experience will effectively turn pre-roll ads into a waiting room where people wanting to listen to one of Medalie’s many hits will have to patiently wait, while listening to a series of interviews. But with Medalie’s songs figuring in most Israelis’ playlists, the LGBT Israel Task Force have essentially hacked the medium and ensured their message is heard through YouTube. With close to…

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Advocates Say Google’s YouTube Violates Federal Children’s Privacy Law

A coalition of leading U.S. child advocacy, consumer, and privacy groups represented by the Institute for Public Representation filed a complaint urging the Federal Trade Commission (FTC) to investigate and sanction Google for violations of the Children’s Online Privacy Protection Act (COPPA) in operating YouTube. Google claims that YouTube is only for users 13 and up, despite being the most popular online platform for children, used by 80% of American children ages 6 to 12. The site features many programs designed and promoted for children and Google generates significant profits…

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JP Morgan Chase takes brand safety into its own hands on YouTube with new algorithm

Last March when some brands’ ads ended up next to troubling videos on YouTube JPMorgan Chase were one of several companies who responded by pulling its ads from the platform. In June Chase’s CMO Kristin Lemkau, said at Cannes: “We’ll remain off YouTube until we feel like there’s a solution that will allow us to be brand safe to our standard, which is hard for those guys because every brand is going to draw the line differently,”. YouTube is such a big deal in terms of reaching their clients, and…

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YouTube stars join forces to support sparkly campaign from Alzheimer’s Research UK

Some of the biggest stars on YouTube have joined forces to fight dementia by supporting a glittery new campaign from Alzheimer’s Research UK. Mark Ferris, Emma Blackery, Jayde Pierce, Niki and Sammy Albon, Terroll Lewis and many more have helped launch the charity’s Glitterbrows campaign and are calling on their millions of followers to get behind them to help defeat a condition that recently overtook heart disease as the UK’s leading cause of death. Starting today, December will become Glitterbrows Month. And over the next 31 days, people are being…

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