JP Morgan Chase takes brand safety into its own hands on YouTube with new algorithm

Last March when some brands’ ads ended up next to troubling videos on YouTube JPMorgan Chase were one of several companies who responded by pulling its ads from the platform. In June Chase’s CMO Kristin Lemkau, said at Cannes: “We’ll remain off YouTube until we feel like there’s a solution that will allow us to be brand safe to our standard, which is hard for those guys because every brand is going to draw the line differently,”. YouTube is such a big deal in terms of reaching their clients, and…

Read More

YouTube stars join forces to support sparkly campaign from Alzheimer’s Research UK

Some of the biggest stars on YouTube have joined forces to fight dementia by supporting a glittery new campaign from Alzheimer’s Research UK. Mark Ferris, Emma Blackery, Jayde Pierce, Niki and Sammy Albon, Terroll Lewis and many more have helped launch the charity’s Glitterbrows campaign and are calling on their millions of followers to get behind them to help defeat a condition that recently overtook heart disease as the UK’s leading cause of death. Starting today, December will become Glitterbrows Month. And over the next 31 days, people are being…

Read More

Google’s AdSense looks to deal more precisely on publisher violations

google

Following months of criticism for the way it reacts to its digital advertising Google is coming out with some new ways to deal more precisely with where people’s ads are shown. In a new post on the site Google’s Director of Sustainable Ads Scott Spencer said: “We’re introducing a new technology for policy violations that allows us to act more quickly and more precisely when we need to remove ads from content that violates our policies. Historically, for most policy violations, we remove all ads from a publisher’s site. As…

Read More

Google advertising row spreads to major US brands

google

Following many British company pausing their ads on Youtube and Google several large US companies have followed suit.  AT&T, Verizon, Johnson and Johnson, Enterprise Holdings and pharmaceutical giant GSK as well as other major U.S. advertisers are pulling hundreds of millions of dollars in business from Google and YouTube. This comes despite Google pledging to ‘raise the bar’ wth regards to its advertising. AT&T’s statement on this reads: “We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism and hate. Until Google can ensure this…

Read More

Google Europe boss apologises for ad placement

google

Following on from yesterday’s report: “Ethical Concerns about placement cause UK companies to pause their Google Ads” Business Insider reports that at a breakfast briefing with journalists shortly before he took to the stage at Advertising Week Europe, Google Europe boss Matt Brittin said the annual ad event gave Google a “good opportunity to say first and foremost, sorry, this should not happen, and we need to do better. “There are brands who have reached out to us and are talking to our teams about whether they are affected or…

Read More