Tag: Y&R

Girl Up Launch “Time To Rise” Gender Equality Campaign

Stuart Mitchell

Creative agency Berlin Cameron has worked with Girl Up for a new spot promoting gender equality entitled “Time to Rise.”  The powerful spot, “Time to Rise,” features actress, model, and activist Corinne Foxx with appearances by TV personality Nigel Barker and his daughter Jasmine, as well as a diverse group of other Girl Up supporters who recite William Ernest Henley’s poem, “Invictus.” It creates a defiant chorus of women with the men in quiet support. Finally, everyone stops and looks defiantly at the camera as Corinne declares the final line,…

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Y&R launches new typeface called The Feminist Letters

Stuart Mitchell

Ad agency Y&R has launched a new typeface called The Feminist Letters. Y&R launched the platform with Women of Sex Tech, Bow & Drape, Bustle, Yola Mezcal and the 3% Conference – organizations that represent kickass women across industries. The Feminist Letters gives all types of activists an engaging, creative way to speak out on the topics they care most about. “Each letter is specifically designed with purpose, calling attention to issues like equal pay, reproductive rights, women’s health, women in politics, and campus assault laws,” The Feminist Letters website say the letters represent…

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Advertising Association Launches Promote UK a new industry group

Stuart Mitchell

Promote UK, launched today by the Advertising Association in support of the Government’s Industrial Strategy, is a new industry group formed to position the UK as the top global hub and centre of excellence for advertising as the post-Brexit transition period approaches. Promote UK will work directly with DIT and ensure UK advertising takes a central place in the GREAT campaign. The group’s objectives will be to raise awareness of UK advertising at scale to drive reputation; target key influencers and decision-makers for in-depth engagement; and ensure marketing services are…

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The British Legion and Y&R launch new Rethink Remembrance Ad

Stuart Mitchell

Following on from their earlier ad reciting the In Flander’s Field poem, The British Legion have teamed up with agency Y&R to create another ad urging the public to rethink remembrance. Also set against a narration of ‘In Flanders Fields’, the ad shows CG poppy seedlings slowly sprout from the ground in everyday settings. The seeds grow gradually, and are used to highlight the diversity of the people the Legion support . The Charity say of the appeal: “The Royal British Legion is asking the nation to Rethink Remembrance by recognising the…

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