The market research team at Zion & Zion, a top ranked full-service, national marketing agency, has conducted a nationwide survey regarding Nike’s new Colin Kaepernick ad campaign and the boycott surrounding it. This study was based on a nationwide survey of 1,405 people; 744 of which are current Nike customers and indicated they are aware of the current Nike ad campaign featuring Colin Kaepernick. The summary results are below. The margin of error is +/- 4%. 25.0% of those people indicated that they will be boycotting Nike products. That number…
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