Thai Union’s new commitments build upon its sustainability strategy SeaChange®, including efforts to support best practice fisheries, improve other fisheries, reduce illegal and unethical practices in its global supply chains, and bring more responsibly-caught tuna to key markets.
The announcement follows a global Greenpeace campaign, which previously saw both Mars and Nestle also committing to positive change.
“This marks huge progress for our oceans and marine life, and for the rights of people working in the seafood industry,” said Greenpeace International Executive Director Bunny McDiarmid. “If Thai Union implements these reforms, it will pressure other industry players to show the same level of ambition and drive much needed change. Now is the time for other companies to step up, and show similar leadership.”
Thai Union has agreed to a comprehensive package of reforms, including commitments to:
- Reduce the number of fish aggregating devices (FADs) used globally in its supply chains by an average of 50% by 2020, while doubling the amount of verifiable FAD-free fish available in markets globally in the same period. FADs are floating objects that create mini ecosystems and may result in the catch of marine species, including sharks, turtles, and juvenile tuna.
- Extend its current moratorium on at-sea transshipment across its entire global supply chain unless new strict conditions are met by suppliers. Transshipment at sea enables vessels to continue fishing for months or years at a time and has the potential to facilitate illegal activity.
- Ensure independent observers are present on all longline vessels transshipping at sea to inspect and report on potential labor abuse, and ensure 100 percent human or electronic observer coverage across all tuna longline vessels it sources from.
- Develop a comprehensive code of conduct for all vessels in its supply chains, to complement the existing and strengthened Business Ethics and Labor Code of Conduct, to help ensure workers at sea are being treated humanely and fairly, and third party independent audits with publicly accessible results and clear timelines to ensure its requirements are being met.
- Shift significant portions of longline caught tuna to pole and line or troll-caught tuna by 2020 and implement strong requirements in place to help reduce bycatch. Longline vessels present a risk for catching non-target species like seabirds, turtles, and sharks.
- Move to full digital traceability, allowing people to track their tuna back to the vessel it was caught on and identify the fishing method used.
“Thai Union has fully embraced its role as a leader for positive change as one of the largest seafood companies in the world,” said Thiraphong Chansiri, Thai Union’s CEO. “Thai Union looks forward to continuing to execute our SeaChange® sustainability strategy, strengthened and enhanced by the joint agreement with Greenpeace and our shared vision for healthy seas now and for future generations.”
Greenpeace and Thai Union have agreed to meet every six months to assess the company’s progress and implementation. At the conclusion of 2018, an independent third-party will review progress to-date on the commitments.
“Thai Union has set a new standard for the seafood industry to deal with destructive fishing, labor abuse, and unethical practices,” McDiarmid continued. “This is a great day for the hundreds of thousands of people around the world who want the seafood industry to take stronger action to eliminate these problems.”
Thai Union owns well-known tuna brands globally, including Chicken of the Sea, John West, Petit Navire, Mareblu, and Sealect. Nearly 700,000 individuals around the globe called on Thai Union to commit to selling more sustainable and ethical canned tuna. Following today’s announcement, Greenpeace, its allies, and the independent auditor will continue to track Thai Union and the broader industry’s progress to ensure these commitments lead to real changes on the water.
The Campaign – Cats Vs #badtuna
The Cats vs Bad Tuna campaign from London-based independent creative agency Mr. President began in 2016 and resulted in commitments from Mars and Nestlé, and now their supplier Thai Union. The campaign against Thai Union saw more than 700,000 people around the world joining the call for change.
At the time Mr President said:
“We’ve teamed up with Greenpeace and the famous ‘cativists’ of the Internet once again to put our paws up for a new cause.
This time, we’re tackling the human and pet food companies that exploit humans and trash oceans to get their produce.
Using the power of cuteness, the #badtuna campaign aims to get cat lovers around the globe to put pressure on food companies to come clean about where its seafood comes from, and to prove it’s not feeding our cats bad tuna.
Our online feline favourites include Lil BUB, Captain Pancakes, Nala Cat and Winston Smushface, who all want to lift the lid on the realities of how their favourite cat food makes it into the can.”