United Breast Cancer Foundation (UBCF) recently launched a new Public Service Announcement (PSA), “Breast Cancer Awareness Montage” airing on a prominent, 29’ x 56’ full HD screen billboard at 1500 Broadway and West 43rd Street in New York City’s Times Square now through November 30, 2018. The PSA is a montage of UBCF’s Print PSA’s “Together We Are Tacking Breast Cancer,” “Step Up To The Plate for Every Woman®,” “Together We Can Block Out Breast Cancer,” “Driving Out Breast Cancer,” and “We Support Every Woman®”. Neutron Media assisted with creative production. Times Square is the epicenter of New York City, with its own visitor center and museum and attractions such as NBC News and Saturday Night Live, Planet Hollywood, TKTS Booth as well as numerous restaurants and hotels and of course the New Year’s celebration since 1903.
UBCF’s PSA’s message highlights powerful images of women conveying an emotional Call to Action message to support Breast Cancer patients and survivors – 1 in 8 women will be diagnosed with breast cancer in their lifetime. Per the National Cancer Institute (NCI), an estimated 40,920 women and 480 men will lose their lives to this deadly disease this year. Early detection of breast cancer helps saves lives. The 5-year survival rate for women diagnosed with breast cancer is 89.7%. UBCF’s Breast Screening Program supports women and men with free or low-cost breast screenings to ensure that all people have access to proper medical care.
UBCF’s President and Executive Director, Ms. Stephanie Mastroianni stated, “What better place to be in the world than New York City’s Times Square! This is the first installment of several messages that we will be sharing this season. Stay tuned for messages related to early detection and messages of gratitude.” Ms. Mastroianni closed with, “UBCF is here for YOU! Women and men in need of breast health services are welcome to reach out to UBCF any time.”