Valpak®, one of North America’s leading direct marketing companies, and United Way Worldwide, the world’s largest privately funded charity, announced today that they will partner on a nationwide, multi-platform campaign, “United to Strengthen Our Local Communities.”
The campaign is intended to increase brand awareness, engagement and fundraising for United Way through the integration of a robust direct mail and digital advertising campaign. The campaign will feature an integrated promotional package that will showcase United Way’s 132-yearold brand on Valpak’s iconic Blue Envelope of savings, reaching nearly 36 million households nationwide in September 2019.
For over 50 years, Valpak has been at the heart of local communities across North America, helping people save, businesses grow and neighborhoods thrive through a network of local franchises. Together, through this campaign, Valpak and United Way are harnessing their shared commitment and engagement in local communities across America to fight for the health, education and financial stability of every person in every community.
Valpak will also activate its local salesforce of over 500 sales representatives to encourage its nearly 40,000 advertisers nationwide to support United Way, by giving them the opportunity to promote their business through a limited edition, United Way-branded advertising insert.
To amplify the impact of the campaign, Valpak will launch a complementary digital marketing campaign targeting more than 110 million consumers via Valpak.com and associated channels, designed to encourage people to give, advocate and volunteer.
“Valpak is a trusted source and staunch supporter of local communities across the country by partnering with its loyal customers to help grow their businesses, while also helping people save money,” said Lisa Bowman, Chief Marketing Officer, United Way Worldwide. “United Way is proud to partner with Valpak, and is energized about the awareness this campaign will bring to our fight for the health, education and financial stability of every person in every community.”
“United Way’s legacy aligns with Valpak’s core mission of growing local businesses and supporting the causes of the communities they reside in,” said Mike Davis, CEO and President, Valpak. “We are thrilled to partner with United Way for our 2019 cause envelope.”
The creative spirit of the “United to Strengthen Our Local Communities” campaign aligns with United Way’s recently launched public service announcement, “Change Doesn’t Happen Alone.” The core message of “Change Doesn’t Happen Alone” highlights the importance of strong partnerships between corporate entities, community partners, volunteers and donors, and the critical role these partnerships play in building stronger communities.