VSA Partners, an independently owned design and brand experience firm, continues to channel its creative efforts behind one of the most important issues of our time with the launch of its Women’s Empowerment campaign. VSA’s current effort supports the Impact Shares YWCA Women’s Empowerment ETF. This campaign aligns with VSA’s commitment to partner with brands and create campaigns centered on interactions with important social issues.
In response to the cultural shift observed over the last year, the campaign will encourage investment in companies that respect and empower women. Campaign elements include powerful photographs shot by Art Streiber which will appear on digital billboards in New York’s Times Square, cover wraps on Time’s “Person of the Year” issue, as well as wallscapes and turnstiles in the Wall Street Subway stations through the month of November.
“Impact Shares is literally helping investors put their money where their mouth – and heart – is by aligning with social advocacy groups. For us, it was a perfect fit to get behind an innovative platform that is working to be an agent of positive change. VSA has always helped influential brands that are transforming businesses and industries, and we’re so honored to team up with Impact Shares and the YWCA to highlight this transformative approach to investing,” says Heather Torreggiani, Chief Marketing Officer of VSA Partners.
“Lots of people want to make a difference but don’t know how. For us, this is about bringing people together to make a positive impact for each other, and for our daughters, sisters, wives, mothers, friends and neighbors,” says Bob Winter, Partner and Executive Creative Director at VSA. “This is about pushing against some of the negative forces that exist today to raise the bar on our collective expectations.”
WOMN is designed to track the Morningstar® Women’s Empowerment IndexSM, built with the gender equality data and scoring methodology of Equileap. The index represents 200 companies culled from 900 of the largest U.S.-listed publicly traded companies and selects based on the Equileap Gender Scorecard, which uses a set of 19 gender-focused criteria.
The net proceeds* Impact Shares receives from WOMN will be donated back to the YWCA, creating meaningful engagement with corporate America and providing the investing public with more targeted, credible social-impact investing options.
* Net proceeds is the excess, if any, of Impact Shares’ Fund fees after the deduction of operating expense and a reserve for working capital.