The PRCA has called on communication professionals to uphold ethical standards after the Conservative Party rebranded its Twitter Account as ‘Fact Check UK’ during last night’s televised leadership debate.
The @CCHQPress account – belonging to the Tory press office – was renamed “factcheckUK” for the duration of the hour-long TV debate. Twitter subsequently warned the Conservative Party that any further attempts to mislead people during the election will result in disciplinary action,
Koray Camgoz MPRCA, Head of Communications and Marketing, PRCA, said: “PR professionals have a duty to fight disinformation, not purvey it. The PRCA Code of Conduct, to which all members are bound, is explicit in this regard. PR professionals must not disseminate false or misleading information. Doing so damages trust in our industry and in this case – the political process. We urge communications professionals to be mindful of their ethical responsibilities, particularly during a period of national importance.”
Find out more about our Professional Charter and Codes of Conduct
‘We must fight disinformation, not purvey it’ – PRCA responds to CCHQ Twitter rebrand
