WeTransfer ran an ambitious campaign in solidarity with the March For Our Lives demonstrations on Saturday, March 24, as kids, families and supporters demanded the end of gun violence and mass shootings.
For 48 hours on March 24 and 25, WeTransfer dedicated 100% of its advertising space globally to a wallpaper in support of common sense legislation and the need for change, promoting a series of creative projects on WePresent (WeTransfer’s editorial platform), which highlight perspectives on gun reform and the lasting impact of violence.
WeTransfer has over 40 million unique monthly visitors, and the wallpapers on WeTransfer are expected to be seen over 7 million times during the 48-hour takeover.
As an extension of the takeover, WeTransfer is presented four projects from leading creatives that address gun violence in different mediums:
- WeTransfer commissioned seven artists and designers, Edel Rodriguez, Kate Moross, Camila Rosa, Eike König, Ashley Lukashevsky, Brian Elstak and Henning Wagenbreth, to come up with an artwork around #EnoughisEnough. These pieces were bundled in a download pack for protesters to print for the march. They can also be found on WePresent here.
- Kathy Shorr’s Shot Project showcases the diversity and humanity of survivors with a collection of portraits of survivors of gun violence
- Ellen Utrecht/MikeTeevee and Kyle Hausman-Stokes, a director and US Army combat veteran, created a PSA featuring the voices of 16 military veterans speaking out about gun reform–specifically, the AR-15–and explaining that while such a weapon is appropriate for combat situations, it should not be in the hands of the civilian public.
- Craig Taylor, editor of Five Dials magazine and author of Londoners, takes a more personal and emotional approach with an interactive digital story about one survivor of a shooting in Utah. Moving through the story, which features illustrations created using gunpowder, requires participation and interaction from the reader, drawing them into the experience of the survivor.
The gun violence campaign embodies WeTransfer’s commitment to standing up for human rights while amplifying important work in the creative sphere. Each commissioned piece uses creative means to illustrate an important social and political issue, and works to educate and emotionally impact readers and viewers.
Damian Bradfield, President of WeTransfer, commented: “At WeTransfer, we have always sought to effect meaningful, positive change in the communities we exist within, be it through providing grants, exposure, or broader support to contribute to growth and the work of creatives to provide perspectives on the issues of today. Gun violence is an issue that hits close to home for us. The year we were founded in the Netherlands (2009) 107 people died in gun-related incidents across the country. We opened our first office outside of the Netherlands in late 2016 in Los Angeles, bringing some of our team members and their families to the city. Last year – our first year in the US – over 15,000 people died in gun-related incidents, including nearly 350 in mass shootings. This is a global issue that we cannot ignore.”
On March 24 & 25 WeTransfer ran 100% of its wallpaper advertisements dedicated to promoting the projects and calling on users to take action in solidarity with the people marching this weekend and the victims of Parkland, Las Vegas, Orlando, Charleston, Sandy Hook, Blacksburg, Columbine, and the countless too many like them.