Fairtrade, in the UK, have released a powerful new video ahead of Fairtrade Fortnight titled “Don’t Feed Exploitation”. The advert, which is in many ways an anti-John Lewis style advert, in that it conveys an emotional message and does not make you come away feeling better about yourself. The video, feaures a powerful message and is an interesting way to shake people out of the complacency they might feel when buying food. It starts with people stopping someone on a high street an explaining to them that they represent ‘Farley…
Read MoreFairtrade launches new Video Ad for Fairtrade Fortnight
