Opportunities worth £820bn being missed by not highlighting sustainability

Research from Unilever shows that up to a third of consumers now consider the environmental and social impact before choosing their favoured brands. The study asked 20,000 adults from five countries how their sustainability concerns impact their choices in-store and at home. Crucially, it then mapped their claims against real purchase decisions, giving a more accurate picture than ever of what people are actually buying – and why. As well as confirming the public’s high expectations of brands when it comes to having a positive social and environmental impact, the…

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