Childline urges boys to speak out about suicidal feelings


Childline’s new Tough To Talk campaign encourages boys to seek help for the issues and problems they’re facing. Boys are 6 times less likely than girls to talk to Childline counsellors about suicidal thoughts. Their new Tough To Talk campaign urges boys to speak out about their problems and reassures them they’re not alone. Recent figures show: 1,934 Childline counselling sessions were delivered with boys in 2015/16 compared to 11,463 with girls. the suicide rate for boys aged 10-19 was more than double that for girls in 2015. Soccer star…

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Past Campaigns – The Dove Self-Esteem Project


As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is one which was highlighted by the Chris Arnold in the interview we did with him : The Dove Self-Esteem Project (DSEP) was launched by Dove in 2004 when its Campaign for Real Beauty was in its infancy. The Campaign challenged the beauty status quo and offered a broader, more democratic view of beauty.…

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