Day: 31 August 2018

System1 Agency Releases PSA Film to Fight Texting & Driving

Stuart Mitchell

A powerful, two-minute film to help change people’s attitudes and behaviors around the global issue of texting and driving was released by System1 Agency. The National Safety Council reports that cell phone use while driving leads to 1.6 million collisions in the U.S. alone each year. To help address this continuing problem, System1 Agency wanted to use its knowledge of and expertise in behavioral science to create an emotional film with the aim of changing people’s attitudes and behaviors around this issue. The film, created in partnership with production company,…

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Hard Rock International Announces Commitment to Help ‘Save the Planet’ by Eliminating Plastic Straws at Properties Worldwide

Stuart Mitchell

Hard Rock International (HRI) announced today the goal to eliminate plastic straws at properties worldwide effective September 1, 2018, in addition to existing ‘green’ initiatives already in place at the Hard Rock Cafes/Hotels/Casinos globally. Aside from the straw initiative, HRI will transition to paper only to-go bags by mid-August. Durable, Earth-friendly straws will still be available upon request by end of year 2018 “One of Hard Rock’s founding mottos is to ‘Save the Planet’, and this is only an extension of the commitment we made to do just that 47…

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ISE Announces Charitable Giving Campaign To Raise the Bar for Information Security

Stuart Mitchell

Independent Security Evaluators (ISE) announced a new initiative focused on charitable giving, known as “Buy One / Give One.” During the initiative, when a company invests in a security assessment or consulting engagement with ISE, ISE will donate a matching service to a charity of the customer’s choosing. “Think of this as ‘Tom’s for Security’,” says Ted Harrington, Executive Partner of ISE, referring to the famous giving pledge by global shoe manufacturer Tom’s, in which every purchase of a pair of shoes is matched by Tom’s donating a pair to…

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Collaboration Between LJ Partnership and Elena Baturina Boosts Funding for Cancer Charity in London

Stuart Mitchell

A collaboration between LJ Partnership, the London-based private wealth partnership and real estate investor, and the structures of international businesswoman and philanthropist Elena Baturina has resulted in significant funding to London-based charity, Maggie’s, allowing it to open a new Maggie’s Barts centre at St Bartholomew’s Hospital this year and enabling its Maggie’s Centre at the Royal Marsden Hospital to undergo construction and development work. Maggie’s Centres provide practical, emotional and social support to cancer patients, their family and friends. Elena Baturina serves as Vice President of Maggie’s and is passionate…

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Racing for a Cure! NYC Dad Builds Race Car to Help Find a Cure for Son’s Incurable Brain Disease

Stuart Mitchell

“Your son has a life-threatening condition and is going to need emergency brain surgery to manage it.” Those words will be forever etched into Bennett Wilson’s memory. It was the moment he was told his six-month-old son Dean had hydrocephalus, an incurable neurological condition that can only be treated with brain surgery. After learning that Dean would need multiple brain surgeries to manage his condition, Bennett decided to turn his son’s love of race cars into a hydrocephalus fundraising endeavor. So, with the help of his friends, the Brooklyn-based dad…

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