Day: 27 November 2018

Firmenich Adopts Ambitious Science-Based Targets To Tackle Climate Change

Stuart Mitchell

Building on its industry leadership in environmental management, Firmenich has joined the Science Based Targets initiative, committing to reduce absolute Scope 1 and 2 CO2 emissions by 39% and Scope 3 emissions by 20% by 2030. Taking its ambitious 2020 environmental goals to the next level, the perfume and taste company is one of 149 companies worldwide to have approved science-based targets. “I am proud that Firmenich is one of only 149 companies to have its goals approved by the Science Based Targets initiative,” said Gilbert Ghostine, CEO Firmenich. “These…

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PRCA Digital PR and Communications Report 2018 launches

Stuart Mitchell

The UK PR industry’s slice of the digital pie is growing apace, yet confidence in measuring the ROI of digital PR is falling, according to a new industry study. The Public Relations and Communications Association (PRCA)’s annual Digital PR and Communications Report found a 12% rise in ownership of digital social media activities by PR and communications teams. But, for the first time, confidence in the ability to measure the ROI of digital PR has fallen below confidence in measuring ROI of traditional PR activities. The poll of PR professionals,…

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IPA welcomes launch of multinational advertising regulations platform

Stuart Mitchell

The IPA has welcomed the launch of Wikiregs, a free multinational database of European advertising regulations. The launch of comprehensive new website Wikiregs provides agencies and clients with a free, one-stop-shop for all statutory and self-regulatory marketing communications’ regulations on Alcohol, Cars, and Food and Soft Drinks across nine European countries. Additionally, the rules that affect all product categories – the general rules – are on the website. This is the first time there has been a single, central source of multinational rules in multiple sectors. Being able to understand…

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UN Women’s HeForShe movement concludes tour to colleges and universities across northeastern United States

Stuart Mitchell

UN Women’s HeForShe solidarity movement for gender equality has concluded its inaugural United States #GetFree University Tour, which brought ideas of gender equality directly to students at colleges and universities throughout the Northeast. At each stop, a dynamic conversation among students, faculty, gender experts and thought-leaders explored challenges and opportunities for getting more girls and women in Science, Technology, Engineering and Math (STEM) subjects and careers. The Tour also brought a global conversation on gender to students, empowering them to explore their own understanding of gender equality. Building on the…

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People’s Postcode Lottery Players to transform the lives of vulnerable children with boost of more than £1million

Stuart Mitchell

Vital Barnardo’s services which help more than 300,000 vulnerable children will get a £1,027,745 injection thanks to the players of the People’s Postcode Lottery. The money raised by players of October’s draw, will help fund the charity’s crucial mental health, care leaver and child sexual exploitation services in England, Wales and Scotland. Louise Parkes, Corporate Director of Income and Innovation at Barnardo’s, said: This fantastic cash boost raised by the players of People’s Postcode Lottery is going to change the lives of many children for the better. It will help…

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