Day: 11 March 2019

Susan G. Komen® Begins Year-Long Brand Campaign

Stuart Mitchell

Susan G. Komen®, the nation’s leading breast cancer organization, announced the launch of a year-long brand campaign centered on a new organizational tagline – “Where the end of breast cancer begins.TM” The effort – which builds on the foundation laid by the organization’s “Unacceptable” campaign launched this past October – represents a significant evolution in Komen’s traditional messaging, striking a bold and resolute tone focused on the sobering realities of the disease and its impact on people across the country.  Through emotional storytelling, the year-long campaign drives home the urgency…

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MCF partners with Internet Watch Foundation in new campaign to encourage reporting of sexual content of under 18s

Stuart Mitchell

Marie Collins Foundation has partnered with the Internet Watch Foundation in a new film aimed at encouraging men to report indecent images and videos of children. The film explains that reporting any sexual content of under-18s that they stumble across online is quick, easy and anonymous. Last year the IWF removed over 100,000 webpages containing criminal content. New research shows that two thirds of men (63%) aged 18-24 surveyed say they are likely to report indecent images of children if they accidentally saw them. However, nearly half (49%) surveyed say…

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MHFA England launches best-practice workplace guidance

Stuart Mitchell

Mental Health First Aid (MHFA) England has today launched best-practice guidance for employers on how to implement Mental Health First Aid in the workplace. This follows the Health and Safety Executive’s (HSE) recent enhancement of its First Aid guidance to clarify the existing need to consider mental health alongside physical health when undertaking a ‘needs assessment’. To date over 15,000 organisations across the country have already trained staff in MHFA England courses but that figure could rise substantially if the HSE’s updated guidance is adopted by employers. According to the regulator,…

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Companies and higher education institutions call for a global phase down of ‘super pollutant’ hydrofluorocarbons

Stuart Mitchell

A group of companies and higher education institutions are calling on President Trump and his administration to back—and the U.S. Senate to ratify—the Kigali Amendment to the Montreal Protocol, which sets the stage for the global phase down of hydrofluorocarbons (HFCs).  “We support the development of well-designed implementing actions to phase down HFC production and use,” the 48 signatories wrote in a set of letters submitted this week to President Trump. “We see significant advantages to an orderly phase-down of HFCs and their replacement with next-generation chemicals—replacement products that have…

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Cannes Lions Celebrates International Women’s Day

Stuart Mitchell

International Women’s Day takes place on March 8. It is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity. To mark this year’s event, Cannes Lions picked out five Lion winning campaigns that pay homage to women in society on their website, I have copied them below, have a look at the Cannes Lions website, this is (c) Cabnnes Lions. This campaign won a Gold Lion in 2018 Sindoor Khela – No Conditions Apply…

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