Month: March 2019

Alesha Dixon and some of UK’s best-selling authors back ‘novel’ idea to raise money for children with cancer

Stuart Mitchell

Popular authors and famous faces are offering bookworms signed books and an exclusive opportunity to have a character named after them in their next book, to raise money for children and young people with cancer. A wide selection of the UK’s most well-known authors are getting behind the Get in Character campaign from CLIC Sargent, the UK’s leading cancer charity for children and young people. Get in Character is a unique 7-day eBay auction from Monday 4 March to Sunday 10 March which gives readers the chance to become immortalised…

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Waitrose & Partners increase support to Fairtrade farmers with new cocoa commitment

Stuart Mitchell

Waitrose & Partners has committed to making all cocoa in its own brand confectionery 100% Fairtrade by the end of the year. The conversion to Fairtrade cocoa in all own brand confectionery will significantly increase the volume of Fairtrade cocoa sold in Waitrose & Partners stores, helping to improve living standards for cocoa farmers. The commitment will extend to over 100 confectionery lines and increase the supermarket’s annual Fairtrade investment to more than $3.3 million, a figure that supports farmers, workers and producer organisations across the Fairtrade network. Announced at…

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HFSS ad restrictions across TfL network

Stuart Mitchell

Following a public consultation last summer to which the IPA responded, the London Mayor’s new rules against “junk food advertising” on the London transport network, kicked in on Monday 25 February 2019. As explained in our email to IPA members back in December, this means that new restrictions apply to ads on all modes of transport controlled by TfL, including the Underground, Overground, London buses, TfL Rail, trams and river services. Changes have been made to TfL’s advertising policy to reflect the restrictions, with guidance prepared for advertisers and their…

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UNESCO holds first global conference to promote a humanist Artificial Intelligence

Stuart Mitchell

As Artificial Intelligence (AI) changes the way we learn, work and live together, UNESCO is leading an international reflection to explore actions required to ensure that the potential of AI is harnessed at the service of humanity’s sustainable development. “Principles for AI: Towards a Humanistic Approach? A Global Conference” (UNESCO Headquarters, 4 March, 9.30 am to 7 pm), aims to foster dialogue between all stakeholders from the public and private sectors, technical community, media and academia, civil society, international and regional organizations. While AI advances make headlines, people worry that…

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mortierbrigade puts men and their shitty jobs in the spotlight for Equal Pay Day

Stuart Mitchell

Real men are not scared of doing shitty jobs. And if they can do shitty jobs, then why can’t they do everyday shitty household tasks? mortierbrigade, in its new campaign, Equal Pay Day showcases men and their work in a super quirky manner to encourage them to reduce the gender pay gap. In Belgium, the main obstacle to pay equality is part-time work. In fact, 44% of women who work do so part-time, compared to 11% of men. And part-time work generally means also taking care of the children, the…

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