Day: 24 December 2019

New campaign by Saatchi & Saatchi London and Marie Curie breaks the taboo of talking about death

Stuart Mitchell

Saatchi & Saatchi London has produced a new campaign for the charity Marie Curie which aims to highlight the way people avoid talking about death and dying by using euphemisms and encourage more people to start a conversation. Most people aren’t comfortable thinking or talking about dying, and the new campaign, ‘Whatever you call it’ uses a series of animations that highlight the many euphemisms (such as Kick the bucket, Pop your clogs and Meet your maker) people use instead of talking about death. The campaign went live on 3rd…

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Chartered Institute of Marketing Welcomes The Prince of Wales as Patron

Stuart Mitchell

The Prince of Wales has agreed to become the new Patron of the Chartered Institute of Marketing. His Royal Highness will take over from The Duke of Edinburgh, who has served as the Institute’s Patron since 1952. CIM’s first Royal Patron was King George VI, appointed in 1937. Chris Daly, Chief Executive of the Chartered Institute of Marketing said: “We are absolutely delighted that The Prince of Wales has accepted our invitation to be our Patron. There could be no greater accolade for our profession. We look forward to working…

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1 in 5 people feel too guilty to give unwanted Christmas gifts to charity shops, survey reveals

Stuart Mitchell

While Santa will be bringing many children the presents they’ve been dreaming of this Christmas, just under half (47%) of adults say they have received gifts they don’t want and will never use, according to a new survey by Barnardo’s. The survey also revealed that the majority of these gifts are left gathering dust, with more than a third of UK adults (36 per cent) saying they put these gifts in a cupboard and never use them. One in ten (11%) people who didn’t donate their gift to charity claimed…

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