Month: June 2019

Local charities could receive £1 billion in deposits from cans and bottles

Stuart Mitchell

One in five people (20%) using a UK-wide deposit return system would donate deposits they’d paid on drinks cans and bottles to charity all of the time, according to a new survey carried out by ICM Unlimited and published on 30 May by the Campaign to Protect Rural England (CPRE). This could result in annual donations of more than £1 billion to good causes. A further 19% of respondents said they would donate their deposits most of the time, and more than a third (34%) would donate at least some…

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CAP – Substantiation 101

Stuart Mitchell

The ASA/CAP have released a post called: CAP – Substantiation 101. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Around 70% of the complaints received by the ASA are about misleading advertising. In many cases, to establish whether a claim is misleading, the ASA will need to make an assessment of evidence. The requirement for evidence can arise in any number of scenarios, from…

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Project Lampung – Enhancing the Sustainable Production of Palm Oil

Stuart Mitchell

The Estée Lauder Companies has partnered with BASF, Solidaridad and RSPO on a three-year project to support independent Indonesian farmers to improve their livelihoods and the sustainable production of palm oil by offering continuous education and technical support on implementing and maintaining sustainable palm oil practices. The project partners are collaborating with local Indonesian organisations to foster a sustainable palm oil production supply chain in Lampung that is free from deforestation and competitive in the global market, while increasing the social and economic benefits for farmers. Below is the press…

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The Gerety Awards 2019 Shortlist Announced

Stuart Mitchell

After 3 weeks of intense judging in 10 capital cities with some of the world’s most esteemed creatives, the Gerety Awards is proud to announce its shortlist. Launched this January, The Gerety Awards is challenging the status quo of the awards circuit through its jury. Co-Founder Lucía Ongay said “The executive judging sessions were riveting and without doubt this shortlist will set a benchmark for all other award shows this year. We were excited to see what our jury would pick and how it will compare with other industry events.…

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Mastercard holds a meeting between children in cancer treatment and the Brazilian soccer team

Stuart Mitchell

During the friendly soccer match between Brazil and Honduras, in the city of Porto Alegre, Mastercard, in partnership with Hospital de Amor, the largest philanthropic oncology institution in Brazil, fulfilled the dream of children in cancer treatment in an unprecedented action in Brazil. Mastercard, an official sponsor of Brazil’s soccer teams, used the telepresence technology and took hospitalized children into the stadium to experience the excitement of entering the field with their idols. Robots with the size of a child joined the Brazilian soccer team players representing two boys in…

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