Day: 12 January 2020

Kimberly-Clark and UNICEF Extend Huggies® ‘No Baby Unhugged’ Program to Vietnam

Stuart Mitchell

Kimberly-Clark and UNICEF have announced the extension of Huggies® ‘No Baby Unhugged’ program to Vietnam. The partnership will invest $1 million over the next three years to improve neonatal health outcomes in the rural mountainous and central highland provinces of north and central Vietnam and reduce infant mortality. Over the past 25 years, Vietnam has achieved significant improvements in survival rates for children under five years of age, reducing from 52 to 21 deaths per 1,000 live births, between 1990 and 2018. Despite this progress, infant mortality rates in the…

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Citeo, Total, Recycling Technologies, Mars and Nestlé Join Forces to Develop Chemical Recycling of Plastics in France

Stuart Mitchell

As part of Citeo’s call for projects to promote eco-design, recycling and recovery projects for plastic and paper in France, leading international energy company Total, plastic recycling technology provider Recycling Technologies, global brands Nestlé and Mars today joined forces to develop an innovative industrial chemical recycling industry in France. The first-of-a-kind consortium of world-leading players from across the plastic packaging value chain will examine the technical and economic feasibility of recycling complex plastic waste, such as small, flexible and multilayered food-grade packaging. These products are currently considered non-recyclable and are…

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Zalando Commits to Renewable Energy

Stuart Mitchell

As the leading online platform for fashion and lifestyle in Europe, Zalando is part of one of the most polluting industries. To become part of the solution instead of feeding into the problem, Zalando has committed to a net-zero carbon footprint. To achieve that, Zalando are compensating all CO2 emissions from our own operations, deliveries and returns that are not yet eliminated by operational improvements such as more sustainable packaging or delivery options, via offsetting. An important pillar of reducing Zalando’s impact on the climate as much as possible is…

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Drax sets world-first ambition to become carbon negative by 2030

Stuart Mitchell

Leading British energy company, Drax Group Plc, will be the first company in the world to announce an ambition to become carbon negative when CEO Will Gardiner speaks at a Powering Past Coal Alliance event at COP 25 in Madrid,  on Tuesday December 10, 2019. He will say that Drax has an ambition to become carbon negative by 2030, but doing so will depend on an effective negative emissions policy and investment framework for new technologies like bioenergy with carbon capture and storage (BECCS).   Being carbon negative means that…

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CAP: Avoiding ‘Fake Views’ – A guide to testimonials and endorsements

Stuart Mitchell

The ASA/CAP have released a post called: CAP: Avoiding ‘Fake Views’ – A guide to testimonials and endorsements. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From customers’ views on your vegan shampoo, to Vlogger sensations plugging your latest creation, testimonials and endorsements are a popular, effective – and perfectly legitimate – method of promoting your product or service. However, marketers should take care…

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