Day: 26 May 2020

Opinium reveals how the charity sector could change after Covid-19

Stuart Mitchell

A new report from Opinium examines the ways in which consumers are supporting charities during the crisis, and reveals the potential long-term changes to the sector as a result of Covid-19. The report also shares consumer recommendations for charities during this time, including the need for increased digital campaigns, celebrity endorsements, and capitalising on the new sense of community. State of consumer support Half (51%) of UK adults are continuing to support charities at this time. Support continues for charities supporting animals (18%) and specific diseases (18%), but support for…

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Social Enterprise Hey Girls launches red period pants to support domestic abuse victims

Stuart Mitchell

Hey Girls have an important message to share with the launch of their new style of period pants.  Supporting the UK governments campaign #YouAreNotAlone, the message is clear, at home shouldn’t mean at risk. As COVID19 hit the UK, it forced many people into lockdown in homes that unfortunately were not safe. It comes as a sad reality that because of this, many people across the country are now imprisoned in environments of domestic abuse and violence. Many charities and domestic abuse campaigners have reported an unprecedented increase in calls…

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The Big Issue launches the Sell A Sub challenge with creative campaign and asks the public to join army of “Covid crusaders” after street sellers are forced off the streets due to Covid-19 crisis

Stuart Mitchell

The Big Issue has launched a creative campaign in partnership with social impact creative consultancy, Fox & Hare,  to call on the public to take on a challenge to ‘sell’ the award-winning magazine on behalf of the street sellers in the wake of the Covid-19 crisis. The Big Issue, which offers homeless and vulnerably housed people across the UK a means by which to earn a legitimate income, recently had to take the decision to safeguard its network of sellers by asking that they stop selling on streets for the…

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Ad industry stars film exclusive talks from isolation to help raise money for Samaritans during coronavirus lockdown

Stuart Mitchell

Advertising is about sharing ideas. It’s about sharing ideas that inspire us to help others. Ideas that persuade us to think differently. Ideas that reassure us when we feel vulnerable. But while we find ourselves isolated from each other, sharing ideas is that bit harder. The Mental Health Foundation Coronavirus Study has found that almost a quarter of UK adults living under lockdown in the UK have struggled with loneliness. More than one third are worried about losing their jobs. And one fifth of those surveyed who are unemployed have…

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Melanie C, Pixie Lott and KT Tunstall sang from their bathrooms to get fans to spend a penny for WaterAid

Stuart Mitchell

Singer-songwriter Melanie C has been keeping fans entertained in lockdown by joining other talented artists including KT Tunstall and Pixie Lott in performing from their bathrooms to raise money for international charity WaterAid.   The social distancing singers made a splash when performing their sets from their bathrooms as part of the five-part Bathroom Sessions series. Diving in with them were Joy Crookes, Jessie Ware, Maverick Sabre, Nadia Rose, and Bomba Estéreo x Crystal Fighters x The Busy Twist.    The Bathroom Sessions launched with a double bill of events featuring an all-female line-up to highlight the women and girls around the world who spend hours each day walking to collect water for their families. They are running online till 18 May in partnership…

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