Month: May 2021

Clear Channel Europe unveils LaunchPAD

Stuart Mitchell

Out of Home (OOH) advertising giant Clear Channel Europe is strengthening its expertise in targeted campaign planning solutions with the launch of a dedicated new programmatic offering – Clear Channel LaunchPAD – to connect digital buying channels with the company’s extensive Digital Out of Home (DOOH) inventory. Clear Channel LaunchPAD – which is being rolled-out with initial SSP partners Hivestack and Broadsign – will serve as a critical gateway connecting Clear Channel’s DOOH inventory to SSPs and digital buying platforms, bringing OOH into the omni-channel buying ecosystem. It will allow…

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John Lewis Partnership to donate more than £1m to local charities fighting child poverty

Stuart Mitchell

The John Lewis Partnership has today announced that it will step up efforts to help those disproportionately impacted by the pandemic, by donating over £1m this summer to more than 1,000 local charities and community organisations helping to end child poverty across the UK.  It’s part of our Give a Little Love programme, which aims to make a lasting difference to those in need. A total of 2.3 million children experienced food insecurity between March and August last year, and 850,000 children reported that they or their families visited a…

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PepsiCo Commits $1 Million To Improve Access To Soccer In Underserved Communities In The U.S.

Stuart Mitchell

PepsiCo, Inc. have announced “Team of Champions,” a national purpose platform building upon its global UEFA Champions League partnership to provide the gift of the game to underserved communities. The $1 million commitment over three years will make actionable investments on and off the field to help create transformational change for Hispanic and Black communities across the United States through soccer. “Team of Champions” is supported by international soccer star Javier ‘Chicharito’ Hernandez as he joins the PepsiCo athlete roster. In his first national effort partnering with Pepsi and Lay’s,…

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National Campaign Promotes Mental Health for Middle Schoolers with New Music from KAMAUU, Tobe Nwigwe, Lauren Jauregui, Empress Of

Stuart Mitchell

When your child can’t find the words, help them find the lyrics. Today, the national Sound It Out campaign launches with a new album and resources to help parents and caregivers have meaningful conversations about emotional wellbeing with their middle schoolers. The songs will be available across all major streaming platforms and can be heard on the campaign website at SoundItOutTogether.org, which also offers free expert-vetted resources to guide conversations. The campaign—a collaboration between the Ad Council and Pivotal Ventures, an investment and incubation company created by Melinda Gates—comes at…

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As Young Adults Continue to Navigate the Challenges Posed by COVID-19, Seize the Awkward is Here to Help

Stuart Mitchell

To coincide with Mental Health Awareness Month and the continual impact of COVID-19 on the lives of young people, Seize the Awkward is launching several partnerships throughout the month of May, equipping young people with the inspiration, tools and language to check in on one another’s mental health. The national, award-winning campaign, a collaboration between the American Foundation for Suicide Prevention, The Jed Foundation (JED) and the Ad Council, and created pro bono by creative agency Droga5, is reminding teens and young adults that supporting the mental health of themselves…

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