Rural Americans Share Personal Stories to Inspire Confidence in COVID-19 Vaccines in Local Communities and Nationwide

In September 2021, incidence rates of COVID-19 in rural America were roughly 54% higher than elsewhere in the country according to the Rural Policy Research Institute. As this disparity and rates of vaccine hesitancy continue, the Ad Council and COVID Collaborative partnered with trusted rural voices like the American Farm Bureau Federation, the Cooperative Extension System and others to release new PSAs that feature and speak to rural Americans from across the country. The PSAs showcase the firsthand impact of the COVID-19 pandemic and vaccines for seven individuals and families,…

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Advertiser spend on TV and social media is twice as high as daily consumption

A new WARC analysis of advertising spend forecasts for 100 markets worldwide and the results of a survey by GWI of more than 715,000 consumers, show that advertiser spend on TV and social media is highly inflated in relation to daily consumption. These findings are published today by WARC, the international marketing intelligence service, as part of its new WARC Data Premium suite, launched today. The analysis finds that, as of the first quarter of 2021, social media now attracts more investment from advertisers than linear TV for the first…

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As the UK faces a potential mental health tsunami, a third of British employees say their mental wellbeing has worsened since the pandemic began

Leading wellbeing and performance company, PUSH, has teamed up with mental health charity, Solent Mind, as latest figures show the urgent need for mental health reform within the workplace, and the UK struggles with the uncertainty of the post-pandemic employment landscape.   The YouGov survey commissioned by PUSH and Solent Mind, suggests that a third of GB employees (36.7%) are suffering from worse mental health now, compared with pre-pandemic levels. Perhaps proof many are struggling with the ever changing ‘new normal’ and the challenges that brings.   Even more crucially, as we move from working…

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Marketing budget growth at strongest in over four years as UK recovery shifts up a gear

Total UK marketing budgets have increased at the strongest rate since Q2 2017 according to the Q3 2021 IPA Bellwether Report as a final loosening of pandemic-related restrictions enabled a further march forward in the broader economic recovery. Total marketing expenditure grew at the fastest pace since the second quarter of 2017, as a net balance of +12.8% of firms registered upward budget revisions in Q3 2021, from +6.0% in Q2. Approximately one-in-four Bellwether respondents recorded higher spending (25.6%), compared with 12.8% that observed budget cuts. The latest data marked…

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CAP – Call for evidence – issues around body image and advertising

The ASA/CAP have released a post called: Call for evidence – issues around body image and advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) are announcing an open call for evidence to assist in their regulation of advertising which gives rise to potential harms relating to body image concerns.  Body…

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